The fashion industry is not just about clothing and shoes, accessories play a major role in a complete personal fashion statement. The eyeglass industry has made a major impact on fashion and designer’s as well as celebrities want to be recognized for being totally in sync with what is worn on the body, as well as what is worn on the face. Reading glasses and sunglasses are considered essential fashion accessories and designers develop styles that compliment them. Every brand wants eyewear recognition and every consumer wants eyewear that distinguish and accent their personal fashion tastes. The eyeglass market is constantly changing and new designers license their names to eyeglass companies to promote a lifestyle or attitude. Celebrities wear their designs and a profitable relationship develops, which is called a complete fashion statement.
The list of fashion designers that license their name for reading glasses and sunglasses is a long one. Every designer knows that there’s a celebrity waiting to advertise and promote their product. Brands like Baby Phat, Converse. Prada, Burberry, Polo, Kate Spade, Guess, Gucci and Hugo Boss, as well as Ray-Ban, Oakley and Shuron Ronsir and countless others, all play a major role in the eyeglass market. Fashion is rooted in association. Everyone develops a fashion statement based on something that is already established. There’s a consumer who wears only Polo clothing or Kate Spade designs, so the reading glasses must be in sync with the brand’s clothing and other accessories.
Celebrities are considered walking billboards when it comes to promoting an eyeglass brand. Brad Pitt wearing a pair of Ray-Ban sunglasses is worth millions in sales, but when you add names like Johnny Depp, Ben Affleck and Luke Ford to Ray-Ban’s list of wearers, the sales continue to grow season after season. Tom Cruise in a pair of Oakley Romeo’s or John Travolta in a pair of Oakley Square Wire’s or Matt Damon seen wearing a pair of Shuron Ronsir Zyl’s, creates new fashion statements that trickle through different cultures and create individual attitudes and style niches. The eyeglass industry is driven and supported by celebrities that wear eyeglasses and designer’s who license their name. It is a relationship that is a win for everyone involved. Thanks to that relationship, sunglasses and reading glasses have moved from the inexpensive racks in grocery stores to designer display cases in high-end retail outlets. A designer pair of reading glasses can cost as much as tailored suit or dress. Eyeglasses have taken their rightful place in the fashion world and that places keeps getting bigger everyday.