• Latest
  • All
  • News
  • Business

Reasons for Making Mobile Marketing Your Priority

Jul 7, 2017
Booking a Private Jet: A Step-by-Step Guide

Booking a Private Jet: A Step-by-Step Guide

Mar 30, 2023
Going Paperless: How Electronic Records Management Can Revolutionize Your Workplace

Going Paperless: How Electronic Records Management Can Revolutionize Your Workplace

Mar 30, 2023
Easy Ways to Keep Your Computer Safe from Viruses

Tips For Optimizing IT Services

Mar 25, 2023
Esports FAQs: Everything You Need to Know About Professional Gaming

What You Can Learn By Playing Video Games

Mar 25, 2023
Will Artificial Intelligence Make an Impact on Online Gambling?

Why Regression Testing Should Be Automated

Mar 25, 2023
Discovery Phase For Software Development: How Much Does It Cost?

The 3 Main Reasons To Identify Security Problems in Software Code

Mar 15, 2023
The Evolution Of Air Conditioning Technology And Its Impact on the Way We Live And Consume

The Evolution Of Air Conditioning Technology And Its Impact on the Way We Live And Consume

Mar 14, 2023
What You Should Know About The Maker Protocol: A Comprehensive Guide

What You Should Know About The Maker Protocol: A Comprehensive Guide

Mar 14, 2023
Tableau Developer Career Path in 2023

Tableau Developer Career Path in 2023

Mar 13, 2023
5 Best Data Security Practices

Digital transformation trends businesses need to watch in 2023

Mar 13, 2023
The Biggest Innovations in Business Communication Technology

How to Leverage the Power of Intelligent Leadership

Feb 23, 2023
What is Linear Finance (LINA)?

What is Linear Finance (LINA)?

Feb 23, 2023
  • Guest Posts
  • Advertise
  • Contact Us
  • Privacy Policy
Friday, March 31, 2023
Tech Featured
  • Home
  • Latest Tech
  • Apple
  • How to’s
  • Apps
  • Automobiles
  • Gadgets
  • Gaming
  • Reviews
  • Tech Tips
No Result
View All Result
No Result
View All Result
Tech Featured
No Result
View All Result
Home News

Reasons for Making Mobile Marketing Your Priority

by techfeatured
Jul 7, 2017
in News
0
0
SHARES
23
VIEWS
Share on FacebookShare on Twitter

In the marketing arena, marketers are always on the lookout for great things that will keep them ahead of their competitors in the market. You do not have to worry anymore because the solution lies in your purse or the pocket. We are living in an era where mobile marketing is bringing forth a tremendous opportunity for marketers to a greater level. Cell phones help the marketer to reach wider audiences in real time and on a personal level, which is a different engagement you cannot find in other communication channels.

Significance of Mobile Marketing to Businesses

According to the recent most statistics, almost all customers own a mobile device. Seventy percent of the customers have a mobile phone, seventy-five percent own a laptop, and fifty-five percent own a tablet. At least seventy percent of this population uses their mobile devices for accessing the internet and not the laptop. With an increase in the population of smartphone users, the number of devices in the world exceeds the current population.

Using the mobile device is the most viable option, and marketers need to make adjustments towards this medium as many users possess these devices. The extensive use of mobile devices among customers is a growing and crucial part of the market. It helps in unlocking the potential held in the massive, captive, expanding, and engaged audience.

Nowadays, many companies are taking the full advantage of this option as it is the new thing in the market. In case your brand is not in mobile marketing, you need to make sure that you get a bandwagon as your competitor will leave you behind. Below are some reasons as to why businesses have to give priority to mobile marketing.

i. Social media offers a platform for adverts

Twitter, Facebook, and other platforms have understood the potential that resides in mobile marketing. They have recognized this potential and have evolved their adverts platforms for you to target mobile customers efficiently. All you need to do is clicking a button to start. This change will take a few minutes if you use social media marketing.

ii. Mobile Advertising Reaches New and Broad Audiences

The number people who are using mobile advertising exclusively are increasing. If your business is not using mobile advertising, then you are not going to reach your target audience and potential customers.

iii. Retailers are Getting Mobile Arrangements Wrongly

The news around nowadays shows how retailers are struggling to keep their profit margins high as a result of poor returns. Most retailers have taken their employees and shareholders by surprise in recent years because of a massive decrease in sales and net profits. Such companies view mobile marketing and e-commerce as an option when they are planning their budget. However, despite the vast opportunities the channel gives, the retailers struggle in investing in mobile marketing which makes them fall into the rat race of dwindling sales and profits.

iv. Mobile Devices are Growing Online Growth

With improving internet infrastructure and escalating smartphone penetration in the world, mobile devices have become a primary method that consumers use as a gateway to accessing the internet. Recent research shows that internet access by use of smartphones is a daily action for more than 83% of all users in the world.

v. Google Advice Retailers to Use Mobile Marketing

The main reason that will make you start mobile advertising is the Google Mobilegeddon update which penalizes websites which have not begun to put mobile marketing into consideration. Your site has to be easy to browse and responsive on mobile devices. In simple terms, your site will get a slap from Google by going down in the search engine ranks. These penalties are getting stricter with time, and your company has to take necessary measures before feeling the impact.

vi. It is Personal

It is hard to get brand close to the audiences when you are doing it behind a computer. Using mobile devices is however different. These devices are special accessories which people carry along at all times. They provide a different physical aspect as compared to other media.

This form of marketing is personalized because it allows retailers get closer to consumers. You will have a high chance of converting these people into high-paying customers. For now, mobile marketing is in the market to stay, and researchers say that it will be gaining momentum as time goes. Businesses and firms that are waiting will find it hard to get on board making them spend a lot of money.

vii. You Have the Chance Of Hitting Them Time and Again

In case your strategy is targeting desktops, you need to put in mind that there is a possibility that your audience is also using mobile devices. Therefore, it might take a few attempts to reach and resonate with customers. In case you miss the laptop chance, use the smartphone to get him/her and convert the viewer.

viii. It is Getting Costlier With Time

Facebook advertising is the best example when looking at what might happen in the event an advertising method has grown in popularity. Costs have continued rising in the recent past for no good reason. However, you might attribute it to the increase in the market competition.

The mobile marketing space is similar; you will have to engage it now or later. It is advisable to do it now because tasting costs are quite affordable than wait for the future when you will have to break the bank before gaining any return.

ix. Mobile Advertising Opens Up Possibilities and Virtual Realities

Including exciting technologies such as virtual reality will make mobile ads more useful and engaging. The vast options show that it is easy to make a profit from this channel. Therefore, you need to understand that there exists an opportunity for all businesses in all industries.

x. Mobile Marketing is Large and Has Taken Charge

Recently mobile advertising had gone back to face to face mode of shopping. When the internet became populous, the mobile has once again hit the market spending a lot by the use of mobile devices. Research says that by 2018, more than 25% of business profits will be coming from mobile devices. Therefore, mobile advertising is a modest way of ensuring you get profit as people are always ready to purchase via their smartphones.

Tags: androidimaciphonemacbooktechnology news
ShareTweetShareSendShare

For any queries, you can reach us at [email protected]

Latest Posts

  • Booking a Private Jet: A Step-by-Step Guide
  • Going Paperless: How Electronic Records Management Can Revolutionize Your Workplace
  • Tips For Optimizing IT Services
  • What You Can Learn By Playing Video Games
  • Why Regression Testing Should Be Automated
Tech Featured

© 2022. All Rights Reserved.

Navigate Site

  • Guest Posts
  • Advertise
  • Contact Us
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Latest Tech
  • Apple
  • How to’s
  • Apps
  • Automobiles
  • Gadgets
  • Gaming
  • Reviews
  • Tech Tips

© 2022. All Rights Reserved.