[ad_1]
Marketing a business is the most important task when it comes to running a business. If no one can find out that you exist then your business will never have any clients to sell or to provide a service to. When marketing your business do not always expect immediate results. Immediate results are great and I encourage them but also think of your marketing like you are chopping wood.
If you have a wood stove or a fireplace you may have experienced this. Ever dry to burn newly cut wood? It took longer to get the fire started and after it was started the fire likely was not a very good burning fire. The energy from the burning is largely used in the process of heating and then evaporating the moisture that is contained in the wood. This is why damp wood does not produce a hot fire.
Using poorly prepared wood also has other consequences. Because the fire does not burn as hot as desired there is a greater chance that creosote will build up in the flue. This creosote can become a fire hazard and threaten the home.
Wood to be used in a wood stove needs time to dry and be acceptable to use. The time needed varies from 6 months to a year depending upon if the wood has been split. The extra efforts in the splitting the wood help it to dry faster.
I have written before regrading the speed of marketing. Results of marketing are typically not immediate. As I write this is is October. I am still gathering wood, however, the wood I am getting now is not for this Winter, it is for next Winter. I am allowing the wood plenty of time to dry. I am planning for good results for one year from now. I am also planning for good results from my marketing.
I do not expect my marketing efforts to drive business to me as soon as I do some marketing. I expect results weeks or months from now. I recently hired a marketing assistant to begin marketing my services in an area I am typically not able to market to myself. I do not expect an immediate bump in business. I would love it if it happened and I actually do expect a small increase in business shortly after my assistants efforts. What I am planning for and expecting is a larger bump and overall growth in my business months from the beginning of her efforts.
When growing a business look ahead for what you want to accomplish. Give your marketing time to season and do not give up when results are not immediate.
[ad_2]
Source: http://ezinearticles.com/?Marketing-a-Business-and-Chopping-Wood&id=5947269
