As much as the internet is a blessing for finding all the information you could possibly want, sometimes there is so much information that you can't see the forest from the trees.
Car insurance company information on the internet
Not only is the internet the best place for finding information on car insurance companies, insurance quotes and packages, it also gives you access to other important information such as company reviews and product reviews as well as customer testimonials. Finding quality and factual information from credible sources, however, may not be that simple.
Car insurance websites and blogs and the credibility question
The internet is also where marketers find their playground and in their quest for the best search engine rankings, many vehicle insurance providers spend a large part of their marketing budget on website and blog content for search engine optimization. These efforts can lead to increased numbers of website visitors, resulting in higher client conversion rates. Not all content on every car insurance company website is always factual, however, so it is important to do extensive research before entering into an agreement with a particular insurance provider to make sure they provide what they claim they provide.
Things to look out for
The fact that car insurance companies battle to outdo each other in online marketing raises the question of how they actually stack up when it comes to the real important aspects of insurance such as competitive pricing, excellent service and fairness in the settlement of claims? To make sure you're not dealing with a fly-by-night vehicle insurance company that is all talk and no action, things to look out for are:
Can you contact them by telephone?
Are their insurance packages clearly explained on their website?
Can they provide you with quick, free online insurance quotes?
Do they offer self-management insurance portfolios online?
Are their prices competitive?
Is the claims process uncomplicated?
Can claims be submitted via their website?
Does their website provide an 'In the news' section?
Has the insurance company won any awards?
Do they have a public customer review section?
Is the company transparent in their dealings?
Are they on Facebook or other social media platforms?
If the car insurance company you have in mind ticks all the above boxes or at least most of them, your chances at having found the right insurer are pretty good. If they have a social media presence it means that they are transparent in their dealings and are easily accessible to their clients.
