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After a organization promotes themselves, they need to take their target audience into consideration. Even so, one advertising approach that has withstood most other promoting campaigns is the coffee cup, purely due to the fact the majority of adults are coffee drinkers. In addition to this basic truth, coffee cups are easily personalized to fit the color scheme and logo of a particular company and they come in a wide selection of shapes and sizes ranging from tea cups and standard coffee mugs to stein sized; and shape-wise, there is the standard mug shape, or a wide variety of interesting and more abstract shapes. Like all other marketing materials, coffee cups should be somewhat distinctive as a way to set a organization apart from its competitors. A sample of making a coffee cup distinctive is deciding on a bright base color and an abstract shape, such as a rectangle or tilted design. Having said that, the color of the cup should at the very least complement the hues of the organization's logo in order for it not to look cheap and tasteless.
Coffee mugs are seemingly inexpensive to order and personalize in mass, which makes them good advertising material. Coffee drinkers can never have too many coffee vessels and some coffee lovers even collect coffee mugs. It is a good idea to use coffee mugs for promotional gifts because an adult needs to see something at least seven times before they will remember it, and coffee drinkers use coffee mugs more than seven times a week. Even if they grab a random cup out of their cabinet, they will still see the company's logo on the other mug or mugs in the same cabinet. Seeing the company's logo and information will serve as a mnemonic device, helping them to remember that a certain business offers the products or services that they are looking for.
An excellent way to market to coffee drinkers in addition to the coffee mugs would be to place a small bag of coffee inside the mug. The coffee bag should also be adorned with the company's logo and contact information. However, it is needed for the advertising and promotions department of any organization to remember that while promotional gifts are an excellent way to get their name in the public, they still need to have an advertising campaign that utilizes print or audio advertisements. This is simply so the company in question is able to make the most out of their advertising budget instead of simply focusing on using one media for marketing.
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Source: http://ezinearticles.com/?Marketing-Mugs-for-Coffee-Drinkers&id=5410502
