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It’s important to keep your prospecting techniques as up to date as the vehicles you sell. The advent of the internet was one thing, but with advances in technology, keeping in contact with prospects has never been easier. The question is are you taking advantage of these updates? Are you blogging? Texting? Do you use email to communicate with your prospects?
Automotive Sales Training Tip One: Using Email Efficiently Most of you probably ask prospects for their email address, but how many of you actually use it? Have you added it to your mass email database? Email is one of the most effective communication tools you have for reaching prospects. 1. Utilize the mass email tool to send out blasts about promotional events. As you network and speak with prospects, obtain their email address and permission to send them emails, and then add them to your blast list. This is a great way to cut out the tedious task of old fashioned mass mailings. 2. In the past the only way to set an appointment to meet with a prospect was to call them. This can be time consuming and lead to lost sales. Instead, send out a quick email suggesting a time to meet. It’s a quick and effective way to appointment set. 3. Never forget to say thank you to a prospect. You know how valuable their time is, so send out a quick email with a short note and attach additional information as needed.
Car Sales Training Tip Two: Reminders via Text Instead of making tedious follow-up calls to remind prospects of an upcoming meeting, send out a quick text. Most of your prospects will appreciate the unobtrusive reminder. You can also use text messages to let prospects know about promotional events.
Automotive Sales Training Tip Two: Using Website Effectively A good website that is geared to your targeted clientele and effectively designed to generate excitement is an excellent way to generate prospects. By including contact links, a dealerships website can really make a difference in the number of prospects. Encourage your management team to design a really effective website.
Automotive Sales Training Tip Three: Using Blogs Expertly If you become an expert business blogger, with a link on your dealership website, you will be able to not only inform prospects about promotional events but you can also let them know what kind of salesperson you are. Sales is all about trust and it is easy to start building that trust through blogging.
Keep your communication efforts with prospects as current as the new cars on your lot. Use email, websites, texts and blogs to keep prospects informed of promotional activities as well as communicate with them. Technology makes communicating with prospect effortless.
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Source: http://ezinearticles.com/?Automotive-Sales-Training-Prospecting-Ideas&id=2367908