The CEOs up American automobile manufacturing companies want to drive the cars that their company makes to show that they have pride in the product. This also shows the employees that they believe in the product and the company’s ability to perform in the world market. By driving their own cars, which the company makes it sends a message of leading by example.
Now then, let me tell you why I think this is improper thinking. The CEO of an automaker should drive the competitions cars not the cars of the company for their personal car. Yes they should know all about their company cars and all the features and they should spend time in each car.
Just like Ray Kroc of McDonald’s made each executive work at the cash registers a McDonald’s once a month so they never lost sight of what the company was truly about. Yes I agree with this.
But in the case of the CEO of an automaker those CEOs should understand what the competition is doing and where they excel and where they don’t and use those truths to exploit opportunities in the marketplace that they believe the consumer will enjoy.
The United States government during the Cold War got a hold of some made fighter planes and they flew the crap out of them to see what they could do. By doing this they could save the lives of their own fighter pilots and their equipment and have a better chance of winning in battle.
The CEO of an automaker must know what the competition is doing and then they can put this information into the company newsletter; all the things they disliked about the competition’s car or the things that they did like so that the employees would know what they have to shoot for.
If you want to win in business you must know the competition and you must beat them. And there’s nothing wrong with that. I certainly hope this article is of interest and that is has propelled thought. The goal is simple; to help you in your quest to be the best in 2007. I thank you for reading my many articles on diverse subjects, which interest you.
