As a salon owner, you already know that you are in a tough business, a business in which you must possess more than just skills to succeed. This is a business in which you have to maintain friendly and personal relationships with your customers to make them feel at home in your salon. This is what makes you unique and helps you stand out from the crowd. Smart salon operation involves many different management decisions like choosing the right interior decor and staff to maintain a light, and friendly environment to cater to the various needs of the customer.
One crucial aspect of salon management is how you occupy the customer when he is waiting for his appointment or between procedures (like waiting for the color to process). Depending on the convenience and preferences of your customers and you, consider offering electronic media, snacks or just conversation. Keep in mind that magazines are and always have been the best way to entertain your waiting customers.
Magazines helps in covering the diverse interest of any number of customers that come in your salon. Some like sports and health and some are die-hard fans of machines and technology and would like keep themselves updated about those fields. Magazines cover so many aspects of life, like fashion, styling, technology, health, sports, economics and politics, they provide the customers with the opportunity to pass time while pursuing the topic they find interesting.
But covering all the leading brands and providing different reading material can prove to be an expensive step. One can minimize the cost of subscription bills by just planning ahead. First, identify your customer base. Try looking for periodicals that overlap interests. Divide your customer base on the basis of gender and ethnicity and find overlapping interest fields and cut the unnecessary magazine subscription costs.
Seek general interest magazines that run consumer interest pieces, how-to articles, news and profiles. The best selection of magazines include Reader’s Digest, People, Time, Vogue, Outdoor Life, Allure, Ebony, Elle, Self, Shape, Seventeen, Family Circle, Teen Vogue, Glamour, Parents, Latina, Shape, Working Mother, Automobile, Cosmopolitan, Texas Monthly, ESPN Sports, Better Homes & Gardens, Field & Stream, Car & Driver, Road & Track, Consumer Reports and more.
Magazines are a great tool to enhance the ambiance of your waiting room. They can be used to improve client mood. Most importantly, the customers appreciate the presence of magazines that make waiting time pleasurable.
