Exclusive Insurance Lead; Just so we are all on the same page, an exclusive insurance lead is a lead that has been generated exclusively for you or your company and will not be resold or redistributed to another person or company.
Online Insurance Leads- Most insurance leads are generated on the internet through banner ads and affiliate websites, and therein lies the problem. Since marketing on the internet has become so competitive for the insurance industry, companies are using a network of websites to run cost-per-click campaigns like Google AdWords or post banner ads. I’ve seen these ads even offering free Ipods if you participate by filling out your information. Since the websites that collect this information are not fully owned by the lead generation company the leads are normally distributed to several different recipients. Another big problem we see with internet lead generation is that online shoppers are just more competitive by nature. If the consumer has visited one website to inquire about insurance, then the chances are they have been to others looking for comparable rates. this means by the time you get the lead and try to set an appointment, the prospect is being contacted by other insurance agents. The last problem with internet lead generation is that the leads are not pre-qualified and most of the time have no creditability. Internet lead generation is such a touch-and-go process that anyone can fill out a submission form but that doesn’t mean they are qualified nor does it mean they are genuinely interested. This may be an extreme example but my 8 year old niece clicks on those same banner ads and fills that stuff out all the time.
Mailing List Leads for Insurance- Sending postcards and advertisements via snail mail is one of the oldest forms of marketing and it too, has it’s ups and downs. Firstly, the conversion ratios from mailing list are the lowest in the industry, with the highest ratio being .01%. Fortunately, the cost are so low that you can still see a profitable R.O.I. (return on investment). You can send out tens of thousands of mailers for just penny’s each. The main problem again is exclusivity. Most mailers end up in the trash before the recipient even has the chance to look at, hence the nick name junk mail. However, there are the folks out there that actually do read these types of advertisement and if they respond to one, then most likely they would respond to other mailers as well. Lastly, they are not pre-qualified, as this can only be done with telemarketing and this also happens to be the only way to generate a truly exclusive insurance lead.
Exclusive Insurance Leads are generated through telemarketing. Not only do telemarketing insurance leads give you the opportunity to pre-screen and pre-qualify each lead but it is also the only way to guarantee the lead will be an exclusive insurance lead. Some call centers that do insurance appointment setting add a qualifying question to make sure the prospect is not currently engaged in talks with other insurance agents and if written in the contract the company will not resell the same lead to any other insurance agents. With telemarketing you catch the prospect before they have had the chance to shop around, remember, its not they, who are looking for you in this scenario its you that have had the chance to make contact before they fill out any online submission forms or respond to a mailer. Telemarketing is also an awesome way to make sure each lead is qualified. With a series of questions you can filter out any unwanted prospects that you know would end up being a dead lead. For instance age, health status, income and other demographics. Make sure you find the right call center and make sure they offer 100% on their set appointments. The Lead Tree, LLC offers guaranteed exclusive insurance leads and guaranteed insurance appointment setting.
