• Latest
  • Trending
  • All
  • News

Auto Dealerships – The Sales Dept Sells the First Car, Service the Rest

January 15, 2017
5 Vital Car Cleaning Tools To Make A Car Look Brand New

How Exterior Detailing Services Can Enhance the Look of Your Vehicle

January 21, 2024

The Ultimate Guide to Rebuilding a Transmission – Everything You Need to Know

December 10, 2023
5 Weekend Travel Tips for Lasting Joy With the Family

Preparing Your RV For Storage – Essential Steps to Take

November 21, 2023

5 Reasons Why Regular Auto Repair Services Are Crucial for Your Vehicle

November 21, 2023
Comparing the Services of Open Vs. Enclosed Car Shipping

Comparing the Services of Open Vs. Enclosed Car Shipping

November 20, 2023
Heavy Vs. Light Duty Towing: Knowing The Kind of Truck You’ll Need

Heavy Vs. Light Duty Towing: Knowing The Kind of Truck You’ll Need

November 11, 2023
6 great reasons why vehicle owners won’t be stranded when calling out a local locksmith

6 great reasons why vehicle owners won’t be stranded when calling out a local locksmith

October 27, 2023
Six Reasons to Buy a Classic Corvette

Six Reasons to Buy a Classic Corvette

October 20, 2023
Top 5 Signs of Alternator Problems

Top 5 Signs of Alternator Problems

October 10, 2023
7 Common Engine Rebuilding Mistakes and How to Avoid Them

The Benefits of Reliable Auto Repair Services You Can Trust

October 9, 2023
Practical Car Interior Gadgets to Upgrade Your Ride

Top Reasons Why Used Cars Are a Better Investment

July 2, 2023

Essentials of Handicap Vehicles

June 20, 2023
  • Guest Posts
  • Advertise
  • Contact
  • Privacy Policy
Tuesday, June 3, 2025
  • Login
Tech Featured - Automotive
  • Home
  • Gadgets
  • Automotive News
  • Interesting Topics
No Result
View All Result
Tech Featured - Automotive
No Result
View All Result
Home News

Auto Dealerships – The Sales Dept Sells the First Car, Service the Rest

January 15, 2017
in News
0
159
SHARES
453
VIEWS
Share on FacebookShare on Twitter

In the automotive and automobile industry it’s a well-known fact that sales, the salespeople and sales department sells the product – the car, truck or sports utility crossover vehicle. Yet its the service and the service department that sell not only the rest, but every other additional car and product which that buyer – as well as their friends and family – buy at that dealership.

All said and done, good service as well as professionalism from the staff at any auto dealer or set of dealerships will ensure that a buyer or auto buyers will come back yet again and return for more purchases of said vehicles. This can be for their service needs or at that point in time when that vehicle, which they initially purchased, needs to be replaced or upgraded. Remember as well that sometimes this is a gradual and planned process. Yet in other cases and situations said replacement may be the result of a mechanical failure necessitating the costs of large repairs or perhaps an automotive collision, which is of course unplanned. Regardless in those two above cases that previous auto buyer is back again yet again in the market for a reliable replacement vehicle. You want your dealership to be top of mind – foremost in that customer or their family’s mindset. It’s a matter of having of done your work along the way with good and consistent service support levels. It’s not a case of simply running a newspaper ad, or even creating a Facebook page. Real customer loyalty is earned over time and consistent effort. Sure there are those that will tell you that most customers have little loyalty in 2012 and that its all a matter of that for most customers the dollar is their only friend and vital consideration. Two points here. First of all for those fickle customers who grind you down? You should not base your business and its foundations on those customers.

They are fickle and will leave you in a moment. You can view them as bonuses add on not the foundation of your dealership’s cash flow and profit. Secondly real customer loyalty is earned over time and effort. There are no short cuts. It as simple as that.

Your staffs have to be taught that they are providing a real service not a come-on. If a customer has their car serviced – that vehicle should be inspected. Tires are bald – advise the customer. Wiper blades are worn – have them point this out to customer honestly as a service. Otherwise your dealership and staff are not doing their job – neither for the customer who comes for proper service and maintenance in order to have a reliable and safe form of transportation. Next in line is that by not providing these extra services level your service techs are robbing your dealership of not only sales and resultant profits but also the creation and maintenance of the fine reputation of your auto dealership and its service department.

After the entire first car is sold by the sales department of a dealership. The rest are sold by interactions with your organization first and foremost your service department. Loyalty is earned honestly with hard work, honesty and virtue over time.

There are no shortcuts to success or dealerships auto sales figures as well as bottom line profits.

Tags: DeptRestSalesSellsService
Share64Tweet40Share16
  • Trending
  • Comments
  • Latest

John Christie Electric Generator – Generates 24 Kilowatts Of Free Electricity

November 21, 2016

How to Use a Magnetic Generator to Get Rid of Your Electricity Bill

November 21, 2016

Buying a Gazebo – How to Install a Gazebo on Grass

June 8, 2017

The Environmental Benefits of Automobile Recycling

0

Automotive Fasteners – A Number of Items Included on the List

0

Drag Racing – The Perfect Launch

0
5 Vital Car Cleaning Tools To Make A Car Look Brand New

How Exterior Detailing Services Can Enhance the Look of Your Vehicle

January 21, 2024

The Ultimate Guide to Rebuilding a Transmission – Everything You Need to Know

December 10, 2023
5 Weekend Travel Tips for Lasting Joy With the Family

Preparing Your RV For Storage – Essential Steps to Take

November 21, 2023
Tech Featured - Automotive

Navigate Site

  • Guest Posts
  • Advertise
  • Contact
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Gadgets
  • Automotive News
  • Interesting Topics

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In