Auto Repair coupons are a great way of both promoting your shop and gaining potentially loyal customers. Coupons reward the customer for coming back. And they guarantee them that they will be getting a great deal. In the long run, the shop receives free advertising by word-of-mouth and a bigger client base. It is especially valuable in the auto repair business as vehicle maintenance is mandatory and overall unavoidable. This is a promotional strategy that will require careful execution to protect both you and your customer from feeling like they got taken advantage of or tricked. It is important to clearly spell out the terms of any auto repair coupon offer.
Great auto repair coupons need to be eye catching. The company name or logo, including the phone number, needs to be apparent, there is nothing more disconcerting than having a coupon and struggling to find out where one can use it. It stands to reason that the address should also be legibly printed. The simpler the better. Two to three colours is more than enough to get attention and if the route is black and white printing, then the biggest image on that coupon should be the discount. Saving of any kind seems a worthwhile investment for most.
An auto repair coupon not only has to be able to grab the customer’s attention, but it must also make a valuable offer. For example, the coupon could cover the mounting of a specific part or include a discount in exchange for a purchase. There should be no “fine print” or hidden clauses in a coupon. This kind of trickery just makes the customer distrustful and less likely to spend money in your shop.
Clarity is the key in creating auto repair coupons. The specific service or part to be discounted should be clear and the conditions stipulated as such. An expiration date is valuable but not always necessary. What it does is to create a sense of urgency to use the coupon and avoids the piling up of coupons with which the customer could abuse discount privileges. However, the expiration date should be reasonable according to the particular service offered. That is to say the coupon would have no validity if it is given as valid for two weeks for a tire change following the same service on the day of distribution. The abuse of coupon usage can also be limited by setting a cut off of the number and/or type of coupons that can be used in the same purchase, again, clearly stating this is important for good customer relations.
It is clear that as much information as possible needs to be relayed between the shop and the customer, which is where an accompanying pamphlet would come in handy. Another good strategy is to print the conditions behind the coupon in plain view. The front should have the most basic, short hand writing and simple images so as to not confuse the consumer; you need to give the customer enough information to make a good buying decision.
The auto repair coupon is a popular way for shops to promote and in conjunction with websites and emails, can reach a far wider audience with even more potential for growth. The coupon could either come with the regular email newsletter from your shop or as a download from the website. In that way, those who have not signed up or used your services before will be invited to use this opportunity as well. Exclusivity is best left out when it comes to a great coupon; the more people have access, the more customers you are likely to obtain and the more advertising you get.
Eye-Catching! Paying less than one would for anything is an attraction enough for people to use auto repair coupons. The elements of a great one lie in grabbing attention and making it impossible to not use one. Valid brief information and the idea of saving sell an auto repair coupon…the coupon sells your service.
