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Americans have been celebrating Thanksgiving for over 300 years. The Pilgrims at Plymouth Rock and Wampanoag Indians celebrated their first feast in 1621. Today, Americans celebrate Thanksgiving on the fourth Thursday in November. Most companies are closed and their employees spend the day with their families eating the traditional turkey with all the trimmings. The morning may begin with a worship service or by turning on the television to watch The Macy’s Thanksgiving Day Parade which takes place in New York City. Later in the day, football takes over. Two teams in particular, the Detroit Lions and the Dallas Cowboys, play every Thanksgiving Day.
The day after Thanksgiving has become known as “Black Friday.” Shoppers rise early to take advantage of the “door buster” sales, many lining up the night before to get the best deals. By Black Friday, the Holiday season is in full swing. Christmas carols start playing on the radio continuously and the malls are consistently busy.
In late November or early December, most companies start to think about what they will send their clients as a holiday gift. They want to show their appreciation to their clients for their business and loyalty throughout the year. During the month of December those clients are showered with presents, hand delivered and/or shipped to their door. Some of the goodies include: holiday floral arrangements, chocolates, cookies, fruit, and of course, gift baskets. The employees enjoy receiving these gifts and many are shared around the office. However, by mid-December many company break-rooms are inundated with these gifts and some can go almost unnoticed.
Forward thinking companies have started to send their gifts during the second week of November. They send a Thanksgiving gift; after all, the intention of sending a gift around the holidays is to thank their clients! What better time to do that than Thanksgiving? Your company will be considered “on the ball” and organized, and your gift will be noticed and enjoyed well before any of the others even arrive. You will also have peace of mind in knowing that your clients have been properly thanked – one month early!
Start building your list in late September of who you would like to thank. Most companies tend to send gifts to the top 20% of their client base. These are the companies that give them the majority of their business and; therefore, deserve a proper thank you. Decide to whom you will hand deliver your gifts, or if they will need shipped.
Gift baskets are the perfect Thanksgiving gifts to send. If you are sending to an office, plan on sending an array of snack foods, sweets or baked goods. Using a bow in a Thanksgiving motif and a Thanksgiving greeting card will make a lasting impression to your client. Gift baskets get noticed because of their size, creativity, and because there is usually something in them for everyone. They are always the type of delivery that causes employees to gather around and discuss the contents. If you send a gift basket in November, you are guaranteed to be thought of as the company who remembered them first!
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Source by Kim Fitzpatrick
