If you are in a competitive industry, like the automotive industry, then you should consider investing in automotive internet marketing. Whether you are a mechanic or car salesman internet marketing can give you an edge in a competitive market.
The first step to get on board with internet marketing is to have a great website. You should go to a qualified website designer who can ensure your website is functional, informative, aesthetically pleasing, easy to read and easy to navigate.
Once you have a website in place with functional and informative landing pages then you will want to design a pay per click (PPC) campaign. Pay per click ads appear on the left side of Google, and are how internet browsers like Google make profit. The price of these ads vary depending on the popularity and competitiveness of the keyword you are paying to target, so you need to do some effective and thoughtful keyword research before you set up your PPC campaign. The nice thing about PPC is that you only pay when someone responds to the ad. Also, you control the budget – so if you only want to pay for 20 clicks a day then the ad will disappear once you've reached your quota and then will reappear the next day until your maximum daily budget has been used. With PPC you can also target certain users in specific geographical locations. So if you want to advertise to people who work from 9-5 in Toronto, then you can set your ads to display to users in the Toronto area from 6 – 10 pm in the evening.
An excellent advantage to PPC is that you will get detailed analytics about how your ad campaign is doing. This will allow you to make changes to how you are targeting certain markets and the keywords that you are using in order to maximize the effectiveness of your campaign.
After you have your PPC campaign in place you should consider adding search engine optimization (SEO) to your marketing plan. Search engine optimization is a way to ensure that your website has a good ranking on Google and will appear at the top of search engine results. There are a number of ways to conduct SEO and it usually takes a lot of expertise as well as time and dedication to notice an impact. However, once you have SEO in place and working effectively then you will notice a difference in the number of website visitors.
Once your SEO is in place you should also consider adding a social media strategy to your internet marketing plan. A social media strategy will target social networking sites like Facebook, LinkedIn and Twitter. Because there are so many users on these sites daily it is a great way to find and interact with potential and current clients. Also, blogging is another great way to improve your social media strategy. Blogging daily will help drive new traffic to your site and improve your website's ranking.
Automotive internet marketing will help you to gain an edge in a competitive industry. By getting on board with an effective internet marketing strategy you can generate new leads and business.
