Each and every day, entrepreneurs, job seekers, freelancers, employees, and executives hand out business cards. It happens in offices and on the street… during chance meetings and networking events… in between friends, new associates, or newly united strangers.
With all of these cards being exchanged, it’s very important to have a business card that stands out from the pack — one that grabs attention the instant it’s placed in the palm of someone’s hand. After all, there’s nothing worse than making a first impression with a dull and drab card.
Perhaps the easiest way to stand out is to have a business card that doesn’t look or feel like all of the others.
Enter the square business card.
Square business cards instantly stand out due to their shape. It’s almost impossible, in fact, to be handed a square business card and NOT look at it before you put it in your pocket. That alone can make it a better marketing tool than other, more typical cards.
Another benefit of square business cards is that they offer extra space for content. Considering more content equals a greater opportunity for selling yourself to prospects, employers, or referral sources, that can be a big advantage.
So are square business cards all good? Are they an automatic brilliant idea that anyone and everyone should be using?
Of course not.
The thing is, standing out visually can be accomplished in so many ways. There are 3D, plastic, translucent, metal, edible, die-cut, embossed cards… and countless other eye catching attention-grabbing possibilities. Square business cards are but ONE way to do it, and what’s right for one person is certainly not right for everyone.
When you consider that the atypical shape may make storing your square business card more difficult (in a stack of others, or in a business card book, for example) it may not necessarily be the most convenient. And as for the benefit of added space to tell your story… well, fold over cards offer that benefit as well, but they can retain a typical shape as well.
The bottom line is that square business cards will be a great way to stand out for some — and not right for others. It really does depends on what you do, where and to who you distribute your cards to, and the concept you have in mind. If a square design seems right — go with it. It’s certain to stop your recipients in their tracks, giving you ample time to make that big and lasting impression!