On Wednesday, the German skincare brand Nivea pulled an ad for its Invisible deodorant with the tagline “White is Purity” after an internet outcry.
The ad was posted on the brand’s Middle Eastern Facebook page on Sunday, and was removed on Tuesday.
A representative for Nivea's parent company Beiersdorf told The New York Times the ad was meant to speak to the idea that the color black was “strength” and white was “purity.” “We never intended to hurt anybody or to raise any wrong interpretation,” the representative told The Times.
The gaffe was compared to Pepsi’s Kendall Jenner protest commercial.
Some questioned who exactly was in the room when these advertising decisions were being made.