According to statistics, email marketing is still active and will remain to be for the coming years. For this reason, it is important to build a prospective buyers email list. Add a subscription form in places where users usually look for it such – as the blog, new products, news block and sales categories. If you often publish new content, consider launching different newsletters: one for people who want to be the first to receive info about your deals, another about new arrivals, and still another with helpful and interesting content.
In reality, no one would want to buy from a dirty shop. This is also true when it comes to an online store. Category and subcategory pages should not be cluttered with useless elements. Only add blocks that offer value. Every page should be regarded as part of a whole, so there shouldn’t be too much diversity.
Testimonials play a vital role in an eCommerce site and are often found on the product pages. However, when it comes to feedback on your online shop, this can be placed as a slider or on the sidebar. While it is good to have a particular page for testimonials, the question is if a lot of users get there.
Try to make it as easy for customers to choose from product variations. This can be done better with graphic presentation instead of words. For this reason, some characteristics are marked with color and others with icons.
Aim to lead the users to the ordering page. Once they reach it, do not allow them to leave. Take away the other links, and do not attempt to sell them other products. With fewer distractions on the checkout page, there is a better chance for customers to make a purchase.
Add to Cart
The golden rule in eCommerce usability is: an Add to Cart button means a call to action. Therefore, it should be most prominent among all blocks and elements. It should be even more visible than social media buttons.
One of the most important UX tips mentioned by professionals is the means by which customers contact you. Naturally, many of your customers want to contact you to ask questions. Online stores should preferably have an 8-800 number for free calls. You should at least include your email address and telephone number, as well as give an option to send a letter by filling out a special contact form. You can also equip your online store with a live chat – another valuable addition that allows visitors to instantly connect with the manager.
Every Pixel Counts
In creating a new showcase page or making improvements to an existing online shop, always ask yourself why one block or another should look exactly the way it does or why it is more valuable than other variants, and most important of all, how much it contributes to the success of your business and satisfaction of your customers.