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“We will never knowingly sell our products to people who support President Trump’s values.”
“We have decided that we will never knowingly sell our products to people who support President Trump’s values,” the company said in a statement.
“Illamasqua believe in the freedom of expression, equality and diversity,” the company said on its website. “That’s why we are horrified by President Trump’s actions to date. We refuse to remain silent while extreme right-wing populism gains momentum… wherever it is happening.”
Before buying its products, the company is asking potential customers to pledge to “Human Fundamentalism values” which include non-discrimination, “accepting responsibility on challenging social and climate issues” and speaking “for those who cannot speak up for themselves.”
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