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People are confused, and it’s probably not what you think.
When construction company 84 Lumber originally ran a 90-second ad during the Super Bowl, many viewers believed that the $5 million spot took a strong political stance on the immigration debate by showing the arduous journey of mother and daughter trying to reach the US.
The end of the ad urges viewers to visit the Pennsylvania company’s website to “see the conclusion” of the duo’s journey. A longer video reveals that the mother and daughter reach the border only to find a wall, and later, a large door. Pushing the door open, the two walk through, and the ad ends with the words, “The will to succeed is always welcome here.”
84 Lumber
The advertisement agency behind the ad, which caused the company’s website to crash on Sunday night, claimed that FOX deemed the original storyboard for the spot too controversial, resulting in the shortened version that aired Sunday night.
84 Lumber
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