The release of the Apple laptop was the product that helped put Apple back on top in the computing world. For years, Apple had been appreciated by graphic designers, artists, and other visually minded people who appreciated the plethora of graphics programs on Apple’s computers. And for this reason, Apple became entrenched in a niche market and struggled gain footing as a serious competitor in the computing world.
But with the launch of the Apple laptop, Apple was able to finally break free from this restrictive mold. Apple was able to separate itself from the crowd with a visually appealing product that catered to the customer’s needs and wants – a powerful computing machine that was easy to use.
Apple laptops, such as the iBook and PowerBook models, were visually unique also. They stood apart from other laptop designs with their trademark sleek white or shimmering silver color and a curvy design that lacked edges. These laptops appealed to both the upper echelon as well as the common dweller.
The Apple laptop also incorporated accessibility into its design. This Apple product was different in that it could be used with PC and Windows products, which is one of the attributes that helped propel Apple beyond its constrictive refines. Apple users were no longer restricted. Another plus is that the Apple laptop tended to outperform comparable laptop PCs.
The novel design of Apple laptop even included a built in trackball which served to set it even further apart from its competition. No other laptop manufacturers included such a feature that was integrated as well. With the Apple laptop, the trackball was placed in front of the keyboard making it easier to use and much more comfortable will.
Apple even managed to package its laptop into a smaller space than other PC manufacturers. The Apple laptop was less than 2.5 inches thick and only covered an area slightly larger than a letter-size sheet of paper. And in addition to that, it weighed in at only 6.8 pounds, while its PC counterparts averaged well over 8 pounds and lacked many of the features found in even the cheapest desktop system, such as hard drives and mice.
By incorporating features that other laptop PCs did not include, the Apple laptop managed to gain footing in the IT world and propel itself to the top of the ranks. And by remaining on the cutting edge of technology, Apple shows no signs of slipping yet.
