Pittsburgh, Pennsylvania. A town built upon a solid foundation of a football team symbolizing the saving light for many over the years. The sheer amount of joy that this Steelers football team has brought to the small city of Pittsburgh, and to the rest of the nation for that matter, is an overwhelming force that cannot be stopped or reckoned with. With the Steelers coming off of their sixth Super Bowl win in the year 2009, the opportunity to crush the sports merchandise industry will be a great one this year. A nation of Pittsburgh fans are hungry, or should we say starving, to get their hands on the latest and greatest Steelers merchandise. The lengths that these fans will go to support their favorite team is awe-inspiring, and demonstrates the amount of dedication that is truly needed in order to stand behind your team for the long run.
The Super Bowl win in 2009 opened the flood gates for Pittsburgh Steelers merchandise sales. Sports apparel sales, a multi-million dollar plus a year industry, is fueled by the millions of die-hard fans that cannot wait to show their dedication and appreciation for their favorite team. Whether they are sporting a Ben Roethlisberger or a Hines Ward jersey, a visor or a cap, a jacket or a sweatshirt, these fans will not hesitate to go to extreme lengths to show support. Some die-hard fans do not even wear Steelers merchandise at the games. On the freezing cold fall days in Pittsburgh, they are out there every sunday in nothing but black and yellow body paint covering their chests and faces, yelling and screaming and not stopping until the clock says 0:00 and the home team is still up. Then piliing out of the stadium overjoyed that they have yet again rose above the challenge, purchasing every little trinket of Pittsburgh Steelers merchandise that is for sale in the kiosks.
The merchandise produced solely for the fans of the Steelers fuels the burning fire inside of them that drives them with an unseen and unexplainable force to cheer for their team, no matter what. Whether they went 10-0 or 0-10, the Pittsburgh fan does not sway. They stand beside their team until the day they die, forever holding true the mantra that comes along with being a Steelers fan, a fan of the arguably the greatest football team in the history of the NFL. Merchandise sales hold true to this definition as well. From the days of Lynn Swann, people have been literally devouring any piece of new Steelers merchandise readily available on the market today. It is not uncommon to go to the home of a die-hard Pittsburgh fan and see the overflow of merchandise littered around their homes. There are literally thousands of Pittsburgh Steelers “shrines” all around the nation.
The Pittsburgh organization is one of distinct honor, and it is easy to see how a whole franchise was built upon merchandise sales. The simple Steelers logo is one that provokes surreal images and ideas in ones head. The millions of dollars exchanged through merchandise sales provided a unity between the fans and the team. The many decades that this Pittsburgh Steelers team has been around is a testament to the merchandise-hungry fans all over the nation. The Steelers franchise would not be where it is today if it was not for the superior quality of their fans. Supporting their team and buying Pittsburgh Steelers merchandise to sport around without even thinking twice. The town and the team of Pittsburgh is a spectacle to be seen, heard, and loved sincerely by these great fans.
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