Why didn’t Nintendo do the same with “Super Mario Run?” Because, as Miyamoto put it, Nintendo wanted to make sure a lot of people could play “Mario Run” by paying a little up front, rather than give few people the ability to play more by paying a lot over time. Miyamoto says he hopes the model catches on among consumers, as many companies are unable to fully recoup the development costs of their titles through free-to-play games, leaving just a small number of successful companies.
Charging a set price, Miyamoto said, will also help parents, as they simply have to pay one time to get the full game and not have to worry about their kids spending hundreds of dollars on in-app purchases.
If the success of “Pokémon Go” is any indication, “Super Mario Run” should prove to be a huge hit among both current fans, those looking for a trip down memory lane and newcomers alike. Get ready to jump for joy.