This is one of its kinds as it has the right features. For any mobile social network to be successful it is necessary to have presence, awareness and in addition it must have ability to tell its user where his/her friends are and what they are up to. Not only that it can also let meet new people with each other.
It is a fact that big social networks are not ignoring mobiles. However the Facebook’s iPhone app is just the desktop version optimized for that phone. It has drawback that it doesn’t leverage the device itself to tell its user when his/her friends are close.
It is really not a drawback because here the ultimate aim is not to just let users see where their friends are and what they are up to rather the killer app is to facilitate meeting new people either for dating or for business purpose and that too with privacy.
It is to believe that once a network has critical mass users will, depending on its privacy settings, be able to walk into any gathering and see information on the people in the room. The advantage will be surely on first come first serve basis i.e. who will get there first will have a better chance than the existing networks at MySpace and Facebook today.
In order to establish a critical mass it is necessary to have users on devices that have GPS or triangulation for presence and location, and having software on the phone instead of just accessing it from a website. Example to prove this is that getting java apps on phones in Europe is quite easier as compared to U.S. that is the reason why most of the mobile social network startups are located there.
The iPhone, is having both these utilities and is soon going to equip with SDK to allow third party apps on the phone. As soon as that SDK is released, one should look for an outbreak of third party applications to try and create a social network on the iPhone.