Branded links are short, custom URLs that feature your brand or business name. Unlike random link shorteners, branded links communicate where they lead and help build trust with your audience.
Using a link management tool like Replug makes setting up and sharing branded short links easy. Learn more about how branded links benefit your online marketing strategy.
Think About Your Audience
When used in social media, email, and even printed materials like flyers and business cards, branded links can help establish your brand identity. They also increase link trust, improve SEO, and increase click-through rates by up to 39%.
Branded links, or vanity URLs, are custom URLs that contain your personal or company name and redirect to a web page of your choice. These short, easy-to-remember links are more aesthetically pleasing and more accessible to share than long, cluttered web addresses.
Using a branded link shortener can also help you avoid character limits on social media platforms like Twitter. This is particularly important when sharing your content in an open environment where you may have limited characters available.
Replug is a branded link management tool that offers many advanced features for marketers, including branded links, traffic routing, a customized dashboard, link previews, A/B testing, retargeting pixels, and more. Get started today and start linking smarter.
Think About Your Content
Branded links are shortened URLs that feature an organization’s name as part of the link. They work similarly to regular short URLs but can see significantly higher click-through rates and build trust with audiences because of their custom domain.
To create branded links, marketers need to have their domain name available and set up vanity domains with their shortener tool of choice. For example, Pretty Links offers a branded URL option that allows users to shorten their content with an address that includes their business’s name.
This enables them to control how their content looks and can help build audience trust and loyalty. It also helps them manage their content more effectively by being able to drill down on per-link metrics and perform A/B tests. As a result, branded links are a crucial component of effective marketing and content management strategies. They excel in contexts like social media and text messaging, where branding matters.
Think About Your Domain
Branded links (sometimes called vanity URLs) are short custom links containing your brand or business name, like amazon seller. Using them can boost brand recognition and enhance online presence.
They are easy to share on social media and are more aesthetically pleasing than long, cluttered links. They can also help increase click-through rates and conversions and build trust in your audience.
In addition, branded links can help you look more professional and credible. Studies have shown that people are likelier to click on a short link containing their domain name than to click on a generic link or one that includes a random word or number.
The best-branded URLs are personal, reflect your brand or business name, and are easy to remember. A custom link can make your business appear more trustworthy and reliable, increasing customer loyalty and retention.
Think About Your Anchor Text
Anchor text refers to the text that is clickable and redirects the users to a specific webpage. The visible and hyperlinked text on a webpage can be clicked on to open the link. It is a vital part of on-page SEO and can play a significant role in the ranking of a website.
Branded anchors use your brand name or a variation in the link. Branded anchors should make up most of your overall link profile. However, they should not be the sole focus of your campaign. Too many branded anchors can cause you to over-optimize your profile and receive a penalty from Google.
Exact match keyword anchors use the keyword you aim to rank for as the anchor text of a link. For example, if you are trying to rank for “red Cars New York,” all of your anchors should be “red Cars New York’.
Partial match keyword anchors include your target keyword in the link but don’t match it one-for-one. For example, if you are linking to a page about knitting patterns, your anchor text could read “knitting patterns,” but your link would be an exact match.