These days, virtual reality software (VR software) boasts endless options and flexibility, enabling users to do everything from swim from the point-of-view of a fish to join group meditation sessions. However, the virtual realm can also be used as a branding opportunity and companies can offer products/services specialized for the virtual world.

Here we’ve collected five of the top ways industries are employing VR software in new and unique ways!

Creating Unique Marketing Campaigns

With VR software, there’s a great opportunity to get ahead of competitors and create unique and exciting marketing campaigns that others might not be thinking of. For example, with VR software you can easily develop product demos and simulations, film tours of train rides, host virtual open houses, and much more.

Improving Training & Education

Many different agencies and companies have been using VR software for training for decades. However, with its growing popularity many other sectors have now adopted it for job training and educational purposes. NASA uses it for training astronauts for spacewalks and the military in training for stressful/high-risk situations. Of course, it’s also widely used in the educational sector as well enabling teachers to build virtual classrooms and actively interact with students in the virtual realm.

Enhancing the Gaming Experience

It’s no secret that most people’s first introduction to VR software is often through gaming, which has long since evolved into truly unique and innovative realms. These days, the gaming sector uses the software to offer immersive gaming experiences and even create amusement parks, free-roaming VR games, and shopping mall experiences.

Developing New Healthcare Technology/Services

VR software has been a highly beneficial tool in the medical sector, enabling those to develop programs designed to create virtual surgery simulations, physician training curricula, and ways hospital staff can increase patient engagement. There are nearly endless possibilities for VR software’s use in the healthcare sector. Programs on the market today also include ones for patients experiencing specific symptoms like back pain, providing solutions for pain relief and relaxation.

Holding Social Gatherings

The world has gone way beyond simple chat groups and now through the use of VR software people are able to collaborate with teammates, share design concepts virtually with colleagues and friends, and even develop their own virtual social events. Some of today’s leading VR software enables users to go as far as creating their own environments to socialize in.

Now you know everything virtual reality software is capable of, you can experience it for yourself and try using it to streamline your work, create training programs, and develop new and exciting virtual experiences!