SEO helps local businesses generate cost-efficient and highly relevant leads and booked business in their service area through effective paid ads campaigns, technical SEO, and content marketing. The team separates itself from the competition by narrowing its focus to SEO services, setting up its clients for success, and ensuring the results stick over time.
Keyword Research
Firestarter SEO manages targeted SEO campaigns to expand brand recognition through search engines.
Keyword research is a crucial first step in any SEO campaign. It identifies the terms people type into search engines and shows their intent, which can help you create content to reach your audience better.
You can use Google Suggest to find keywords and browse forums. Look for common words and phrases in those communities and add them to your list. You can also head over to Wikipedia and look for related topics. These can be great long-tail keywords to target.
On-Page Optimization
As the name implies, on-page optimization refers to SEO practices that can be done directly on your website. These include things like optimizing content and adding keywords.
Analyzing your competitors’ strategies is one of the best ways to improve on-page optimization. Not only can this give you an idea of what your competitors are doing, but it can also show you what needs to be fixed.
Another way to improve on-page SEO is by ensuring your pages are optimized for both humans and search engines. It means providing the page title and meta description are relevant, using appropriate keywords, and including internal links when applicable. In addition, make sure your pages are of adequate length. Longer pages typically rank higher in SERPs than shorter ones.
Link Building
Back in the day, before Google’s PageRank algorithm was born, search engines ranked results 100% based on content. Once Google took over, they changed that and added the factor of how many people linked to a page.
Link building is contacting other websites to get one-way links (“backlinks”). Common strategies include competitor backlink analysis, resource page creation, and email outreach.
Finding linkable assets is a crucial part of SEO research and analysis. It includes finding pages that offer value to other websites and can be in various forms like guides, lists, tools, videos, etc. Business directories are also good examples of this type of asset. They won’t necessarily create customers or clients but can help build brand awareness and affinity.
Content Creation
SEO should be embedded into the process from the beginning regarding content. It is because the best design, interactive experience, and storytelling in the world will be for naught if your audience cannot find it.
Make a list of keywords and terms you want to rank for. Then use an SEO tool to see how competitive and how many people search for those terms.
SEO helped an energy company elevate its online presence in areas crucial to its growth strategy. Their responsiveness, professionalism, and expertise resulted in a measurable ROI. They are also a great partner for woodworking businesses, implementing strategies to increase website traffic and overall bottom line. Learn more about the services they provide here.
Social Media
SEO is a digital marketing company that delivers results for clients. They use proven methods to increase visibility, organic traffic, and lead generation. Their responsive team is easy to work with.
Their industry knowledge and collaborative approach to our projects have resulted in a significant ROI. We highly recommend them!