Case studies are a great way to show off what you can do. They highlight some of the best work that you have done and give potential clients a glimpse of how you approach their business problems. They also show how your agency approaches key challenges and barriers, which can help prospective clients see if you have experience working with them. In this article I will share some tips for creating powerful case studies that will help attract new business for your agency!
Show them what you’ve got
The best way to attract new business is to show off what you can do through examples of work that you have already done. What better way than through a case study?
If you want to send out a press release or post on social media, don’t just talk about how great your company is and how qualified you are as an agency. Show them! Showreels are arguably one of the most effective ways to convey that message in an engaging and memorable way. They’re also great at showing off your skills, expertise, and track record—all things potential clients will want to see before they hire you.
The best case studies focus on the project objectives and highlight challenges and barriers
The best case studies focus on the project objectives and highlight challenges and barriers.
It’s important to include an outline of the objectives of your project in your case study. This will show that you understand what is important and can provide a context for readers who may not be familiar with the industry or market that you operate in. You should also highlight any obstacles that were encountered during the creation process, as well as how you overcame them. This shows potential clients that you have experience working on similar projects, which helps build trust between yourself and potential clients. And remember: if there are any legal restrictions surrounding certain aspects of your work (e.g., copyright protection), then make sure these are clearly stated as part/all of your case study!
The best case studies use lots of visuals, such as images and video, and share relevant statistics
For example, you can use statistics to illustrate the importance of your work. A statistic like “we increased sales by 10% within a year” will help your prospects understand how they could benefit from working with you.
When writing a case study, don’t be afraid to include images and video. Showreel motion graphics not only make your case study more visually appealing, but they also help illustrate specific aspects of your business or project. For example, if you’re talking about how long it takes for a certain process in the client’s business (such as shipping), show screenshots of the client’s internal employee database so that prospects can see exactly what data you’re referring to—and how important that data is!
Make sure that all visual elements are relevant. For example, if one part of the case study talks about some kind of technology used by an organization being slow and clunky, don’t use an image showing sleek-looking laptops or iPads; instead choose something appropriate such as ancient modems connected via phone line!
Is video better?
A great way to approach case studies is to create a video that presents the information in an engaging way.
Case studies are a great way for agencies to show off their best work, but because they’re often so wordy and dry, it can be hard for people who don’t do this kind of work all day long to get through them. A video—even if it’s just one person talking into the camera—can make the information easier to understand and thus more interesting!
Video case studies
Case studies are an excellent way to show what you and your agency can do, and serve as a powerful sales tool. In fact, according to a survey from MarketingSherpa, 71% of B2B marketers surveyed said case studies were the best form of content for lead generation.
Case studies are typically long-form articles (think 10-page brochures) that highlight your agency’s expertise in solving a specific problem for a client. They’re usually written in chronological order—starting with the problem at hand, then moving through each step of the process until the final result is achieved.
We hope this post has helped your creative agency showreel, and you can showcase skills and prowess in a great case study. If you need more help with your marketing, let us know! We are happy to talk through some ideas over email or meet with you in person if that’s convenient.