When the sales period comes, e-merchants prepare their products, look at their stock and imagine the marketing campaign that will accompany this event. The sales period is an opportunity not to be missed to see your sales take off! You need to put in place good strategies and respect good SEO practices: this often neglected aspect is essential for e-commerce! In this article, we will discuss the measures to implement in an SEO strategy capable of boosting your traffic and sales during the sales.
Focus on long tail queries
Keywords are always the starting point of any SEO strategy. Balances generate a spike in search engine queries and the first step is to analyze those queries for your industry. Of course, the e-commerce giants trust the main requests such as “high tech sales”, “smartphone sales”, but there is always the long tail! The key words around the sales will mainly look like “Sales + Brand”, “Sales + Product” or even “Sales + Theme”.
If you already have sales pages on your site, you’ll start by retrieving information from Search Console. In the “Coverage” tab, select a period of 16 months to display data covering the last 2-3 periods of sales in order to collect as much information as possible. Finally, filter the queries containing the word “balance” or “balances”.
By typing in the search bar and analyzing what Google suggests, you can pick up a lot of keywords. Then, for each letter you type, words that you might not have thought of are also displayed. Google suggested keywords will be important not only in G, but also in Spotify, SoundCloud and other platforms. There are many social networks (like Spotify) where you can use suggested keywords. When you are ready to buy Spotify streams, add Google suggest keywords during the advertisement. You can buy Spotify streams from the trusted brands. Add more relevant content and don’t forget to include Google suggested keywords in the description.
Google Trends is another tool from Google that helps analyze searches and trends. It is easy to identify if there is a strong demand during the sales period thanks to this tool.
Keyword Magic Tool
With the Keyword Magic Tool, from Semrush, you will find the keywords related to sales in your theme. By using this tool, one can identify “long tail” requests related to balances.
Create special sales pages
Now that you know the keywords you want to rank for, you can create the pages, or optimize them if they already exist. For the most contested requests, it will be necessary to create semantically solid pages, with optimized content. You will need an efficient internal mesh, and a consistent product classification. For less competitive or very precise requests, you can only optimize the native pages of your e-commerce site: often this is enough to position you since the competition does not necessarily work on the long tail.