It is quite evident that emails play a significant role in marketing. However, it is to be noted that its reliability depends on the ways it is put to use. Today’s marketers may not be as lenient towards emails as they used to be a few years back, due to the growing dependency on social media in recent times. It has stood the test of time and proven to be an effective method of communication. If used rightly, email is still one of the soundest and most valuable tools for targeted channels.
Though there is lots of spamming and unwanted content floating through emails, the impression left behind by a well-crafted message on your customers is impactful. It helps to establish a linear connection with the audience to promote the brand and push forward the sales. Email as a metal is malleable and hence can be crafted creatively as per the customers’ requirement.
Hence, emails are considered the top-rated channel for content marketing with B2C and B2B marketers to nurture their audience. Email marketing tools make the job of email marketers easy by automating some tasks and improving the efficiency of the various processes. In this article, we have populated some of the best email marketing tools available in the market that can be used by email marketers to accelerate and simplify their email marketing processes.
Mailchimp is a widely used tool by email campaigners across various industries as it has a variety of functions and clarity on their usage. A comprehensive dashboard of the platform lays it all out clearly for the users to operate with functions such as import lists, create and send campaigns.
Besides that, Mailchimp offers a range of mailchimp template designs and an option to customize the mail contents and segments for the people in your list. Creating a segment on the platform is relatively simple- filters can be used to build contact subsets, or previously created segments can be used or replicated using cut/paste from a recipient email list. The tracking option allows the marketers to assess who has opened the email messages and which campaign links receive the most number of clicks. Enhanced tracking option allows you to link the website through third-party apps like Salesforce or Google Analytics for detailed analysis.
“Auto-responders”, a paid function on the platform can automatically trigger specific responses or segment users based on actions they initiate. Mailchimp also allows you to integrate your social channels to post regular updates on Twitter and Facebook as well.
HubSpot Email Marketing
HubSpot is best known to the sector for its marketing automation platform. They have recently launched a free email marketing tool that can support the common needs of small businesses.
HubSpot’s free version is equipped with features to send kickback emails from lead offers, thank you emails, or just promote current campaigns. One of the popular features of the free email tool is its ease of use featuring a handy drag-and-drop visual editor. Besides, it also comes equipped with ready-made templates for your immediate requirements.
The marquee factor of the platform is its native integration with other HubSpot tools, such as the free-forever CRM. Upon opening the account, the users get access to both tools so that one can create a centralized contacts database.
Litmus is a highly versatile tool that can be used to test and track emails. The platform allows the users to test emails in traditional web clients and also on popular mobile devices like Android, Apple, and Windows.
Litmus offers a much relevant testing function and makes sure your creative is optimized to be accessible on various devices. The tool allows the users to test on more than 40 clients and devices with just a mere click. Additionally, the platform allows the users to put the email through a landing page test. The platform also tracks some key information regarding the subscriber on how and where the email was opened, how much time was spent by the user reading it, and if it was printed or forwarded.
Sendinblue is a comprehensive marketing communication platform that offers email marketing tools, customer relationship management and landing page creation features. Besides, Sendinblue offers over 70 design templates making it easier to create appealing emails. The templates are responsive and a preview of the results can be viewed to ensure the visibility of your design on any desired screen format.
Post the completion of the design work, features like A/B testing and segmented recipient lists could be used to take out the manual effort in optimizing your campaigns and targeting the ideal audiences.
MailGenius is a free tool that inspects emails before sending to help in clearing out possible triggers that might direct the messages to the spam folder. Unlike other tools, MailGenius allows the users to run a deliverability test to ensure if the email reaches the targeted recipient’s inbox.
As suggestive solutions, the tool lays out all the steps in the form of actionable advice and explanations on how to fix any issues that may lead the email to the spam folder. This tool comes in handy to avoid deliverability problems that can severely impact email marketing campaigns.
Though there are a variety of tools available in the market, the selection of the tools is completely dependent upon your campaign needs and a reflection of past communications. All these tools are efficient in eliminating errors and in automating certain essential components. Hence, for the right strategy of the campaign, your tools should align with the needs and should be complementing the campaign.