As a modest enterprise, you dream of making it big. But while you’re currently fighting for elbow room amongst businesses your own size, the idea of competing with bigger brands is merely a pipedream.
However, just because you’re a small business, doesn’t mean you shouldn’t be competing for a bigger slice of the market. Larger corporations often leave smaller businesses fighting amongst themselves for smaller scraps off of the market table, overshadowing the hard work and customer-focused SMEs both physically and digitally.
So, how can you possibly compete with the juggernauts within your chosen industry? And gain a competitive edge over your other rivals? Interestingly, updating your business and embracing technology could be the answer. Want to know more? Read on for some amazing ways the right technology can help your small business look big!
Update Your Payment Processes
Is your online or physical payment process letting you down? Whether you’re only able to accept certain payment types, or you’re persistently let down by slow terminals and merchant services, updating your payment processing is a simple and effective way to play ball with the giants within your industry. Swift and seamless technology aren’t only available to big-name brands, by simply updating your merchant provider, you’ll be able to accept payments of any kind, either online or in-store, providing a frictionless checkout experience that will strengthen trust amongst your client base and keep them coming back for your efficient service.
Build A Stunning Website
The foundation of any business is a good looking and informative website. If your website is clunky, difficult to navigate, full of dead links and poor images, then you’re only going to cast aspersions about the quality of your products and your professionalism. A positive eCommerce experience highlights your prowess and the levels of specialism within your chosen niche.
Everything from the design to the navigation, product support and information you provide needs to match the quality of your biggest competitors. Of course, not everyone has the time or the patience to build a stunning website, so why not find a skilled freelancer to take care of this for you? Your website won’t only highlight your products and your knowledge, but it should also convert those clicks into sales, increasing your revenue and your market share.
Reward Customer Loyalty
It’s not just big brands that can roll out the customer loyalty wagon, smaller enterprises can also successfully reward returning customers for showing loyalty to their own brand. A customer loyalty program means more customer referrals, customer retention and it’s much more cost-effective to run than other promotions. There are multiple ways you can develop a loyalty program or purchase the software for your website. You can either develop a points system for your website per spend or provide discounts when customers complete a particular number of purchases with you – whatever avenue you chose, ensure it’s engaging and give customers multiple opportunities to join.
Are you ready to run with the big businesses? Follow these simple tips and you can use technology to make your small business look big!