By the end of 2016, internet usage on mobile devices overtook internet usage on desktops, and as of 2020, more than 3 billion people are smartphone users. Currently, smartphones hugely impact consumer habits and attention. For this reason, it is essential that businesses cater to consumers on other devices alongside just the desktop. This is where mobile responsive websites come into the picture, a great example of a good mobile responsive design is the sportsbookreview website.
In 2015, when responsive websites first rolled out, they were considered a luxury. Over the years, responsive websites have become more of a necessity. A mobile responsive website automatically scales its content to match the screen sizes it is being viewed on. A lot of websites these days have implemented the responsive design feature. After all, when Google considers it a ranking factor, you must adopt it.
Here are five benefits of a mobile responsive website.
Lower Development and Maintenance Costs
With a responsive web design, you won’t have to pay for your website to be optimized for both mobile and desktop users. As your website keeps up with the changing times and is designed to look perfect on whatever platform it is being viewed, you will get to save the extra expense as both services are unified and offered as features of the responsive web design.
Enhanced User Experience
Responsive web design is a lifesaver when it comes to offering your clients and visitors a fantastic experience on your web page. Neither will there be unreadable text, nor will you have to worry about blurry images. Additionally, the navigation will be pretty simplified and designed to make sense.
When a user enters your website, he/she will clearly understand where to go without over-clicking and ending up in an unknown corner of your website. Essentially, the absence of confusing features will save time for both you and your visitors, resulting in mutual satisfaction.
In fact, this feature is one of the primary reasons why implementing a responsive website design is considered advantageous. What’s more, the results are noticeable right from the very beginning.
Flexible Website Management
Previously, we spoke about how various features are unified in responsive features to offer a truly unique experience. Along the same lines, responsive design allows you to change certain parts of your website or alter specific sections without dealing with doing it multiple times.
This feature allows changes to be accepted and act subsequently for all platforms, thereby saving you from the trouble of maintaining one site to rule all devices. You can invest the time you save in other segments of your business, such as advertising, marketing, or business development.
Better SEO Results
When Google algorithms change, you better adapt and try to make the best of it. Currently, responsiveness is a patten that Google favors the most—even more than other ways of optimization. Hence, websites with a responsive design are more likely to be presented when a search matches their keywords.
By optimizing your website with a responsive design, your SERP rank will increase, and an increasing number of people will start visiting it. With the number of people using mobile over stationary devices increasing, this step will prove to be quite crucial to your business’s success.
Decreased Bounce Rates
Bounce rates refer to a phenomenon when a user exits your website much faster than it took him to get there. While this is not an uncommon occurrence, especially with websites that have not been optimized, the reason why this happens is simply because a majority of those sites don’t look user-friendly, authentic, and certainly don’t exceed expectations.
On the other hand, responsive web designs meet user expectations and give them exactly what they were looking for. Try to keep things as simple and reasonable as possible while showing your users what they came to see. This will prevent them from leaving your website, thereby significantly lowering the bounce rates.
Keeping in mind all the benefits of a responsive website, you might have concluded that your business can’t survive the competition by implementing the responsive web design. With all the available resources and technology, this isn’t hard to achieve. Failing to follow the modern trends can be a fatal mistake not everyone can afford. Hence, invest in the right assets both for the present and the coming days of your organization.