Videos are one of the easiest ways to publicize your company and the products. They can be used in different ways: promote a product, sell your image, promote a new service or even publicize a trend associated with your business. No matter what the subject is, the important thing is that, depending on your creativity, it is possible to use them as a powerful marketing tool.
Also, a lot depends on how you decide to share them and where. By doing it on social networks, they can bring you business opportunities that you may never have imagined, especially if they go viral.
Thinking about this, we bring you five tips to create good content without hiring a professional or breaking your pockets.
Be clear about the content you want to share
Videos are useful in many ways, and no matter what you want to create them for, you have to keep the content in mind. On the one hand, this type of material can accompany your posts on the business blog or help you attract more traffic to your website when you share it on your social networks or on YouTube.
On the other hand, it is possible to use them to advertise and reach new clients thanks to social networks. Therefore, it is important that you keep in mind that you want to share your videos because the formats and the length of your video can vary according to this. Make sure to read the terms and conditions of the different sites.
There is a difference for each of these, and this leads us to our next tip.
Choose the type of content you want to publish
If you were worrying about the script and the actors for the video, calm down. For now, you may not need them. First, define what type of content you would like to create and its purpose.
Commercial videos. These videos are useful to show your company, your brand and to publicize your products. In addition, you are closely related to them because they are the commercials that we see every day on television and on social media guidelines.
Tutorials. These are useful because they allow us to demonstrate how our products work. In addition, this type of content is frequently searched and shared on the Internet. Therefore, it will allow you to reach new clients while reinforcing your relationship with current ones.
Corporate videos. Just as it is important that your customers know your products, it is also important that they know how your company works and put a face on it. Think that it is not necessary for people to come out and talk to the camera. Look for a creative way to share the identity of your company.
Don’t invent the wheel: look for examples
The Internet is full of surprises and information. On YouTube, you can find almost any type of video, for example, old and modern commercials. Also, tutorials and other content series can inspire you to find a voice for your videos.
The idea is not to copy content from other companies, but you do understand what you like, what is in line with what you want to show or sell and that you use this platform to brainstorm the first ideas that will help you understand what you want and you need to create your own content.
You can search for examples on different platforms. For example, in the official profiles of different companies on social networks, YouTube, of course, Vimeo is another option.
Use free content (remember copyright)
While it is important that you record your own material, you do not necessarily have to record all content from scratch. There are banks of images, videos and even music that you can use as resources to support your content.
We have already shown you some of the image banks that you can use to create social media content.
The good news is that, in addition to the images, banks have video that you can use commercially – don’t forget to read the fine print to find out what permissions each one has.
In these, you will find short videos such as animations and some with people in everyday situations. These can help you give it a special effect, accompany your product and illustrate what you have in mind.
For now, don’t think about using the song that is constantly playing on the radio as a soundtrack for your video. In order to do so, you would have to pay copyright. Better take advantage of music banks; yes, just as there are images and videos, there are some sites with audio to use in your videos. For example, Bensound and Hooksounds.
Make sure the images you use, the information you share in your video, and the music that accompanies it are in line with what you want to convey. It would not be very appropriate to play circus music when you talk about the deforestation of the planet.
If you dare to edit, use these tools to create your videos
Adobe Premiere is the program most used by experts and professionals to edit, although it is not the only one. Of course, we are not going to tell you that you have to learn how to use it to finish your video.
The reality is that there are different tools on the Internet that can help you with this. They are free and very intuitive.
The first one is FlexClip video maker. This site allows you to create videos directly on the website. It is free and has different tutorials to help you in the process.
Another option is WeVideo. This website allows you to create a video just by creating an account. It has different free tools and different plans for special effects and some functionalities.
Finally, you can download the VLC program for free. This is a video and audio player, but it also has the option to edit. Once you decide to use it, you just have to visit their website to watch tutorials and download extensions that will help you create a better video.