Entertainment Marketing – one of the most extensive subjects you’ll ever come across. But it can be an effective tool to employ if you are in the entertainment business. Here you’ll find all the important information about entertainment marketing. However, to get you started, let us begin with an overview of entertainment marketing and what treasures it holds.
As the name suggests, Entertainment Marketing is a marketing strategy to optimize entertainment specific media and contexts for a business. The strategy is widely popular and implemented among movies and video games industries, to run their live campaigns. Together with events on social media handles of performers, celebrities and influencers. The idea traditionally revolves around partnerships between media personalities, producers and brands in other industries, who are likely to promote each other.
It has been noted that a well-executed entertainment marketing plan creates brand awareness which in turn monetizes the interests of the industrialist. Just like marketing in general entertainment marketing aims to trigger revenue by inspiring the sale of said products.
Not to forget, the range of entertainment marketing is quite wide in terms of ideas and implementation of those ideas. For example – product placements, brand integration in TV shows, high-profile celebrity endorsements on YouTube and co-promotional/licensing are all the means one can utilize.
Strategies involved in Entertainment Marketing
Here you’ll be informed about all the major strategies you can use to enhance the visibility of your product with the help of Entertainment Marking. These quick facts about entertainment marketing will enable you to compete with your opponents and have a dominating market presence. Here we go!
Product placement
We have already discussed a little about it. But to understand it fully, we may have to dig a little deeper. Since it is such an important part of Entertainment Marketing, one should know all the ins and outs of product marketing. To get a clear understanding, let’s try to explain it with an example.
You all must have heard of Tony Stark, the philanthropist billionaire. Well, Tony Stark’s Audi is a perfect example of visual product placement. You can see the actual product being marketed in the movie but in a very subtle way – as it merely reveals the product name. This technique is called “signage placement”.
Another interesting way of product placement is when your beloved character on-screen mentions a brand or a product in a movie or a tv-show. The aim here is to mention the said product but will not to go overboard with the marketing process. Which makes it more interesting and also effective.
Brand Integration
Imagine, a product or service is not only featured in an entertainment context but deeply embedded into the actual plot of the movie, TV show, game, etc? In this case, you have an example of brand integration, rather than product placement.
If you look a little closer, brand integration is all around us. A well-known internet source Drum estimated that 92% of the 25 most popular streaming feature brand integration. With brand integration, the viewers get subtle hints of marketing here and there whenever watching that particular TV show or a movie.
However, it is not a new technique, it certainly has made a comeback in recent times and is now on the marketer’s must-to-do list. The major reason behind that is, people love to buy things they see on the screen, doesn’t matter if they are introduced with that said product on a TV show or a movie. If their beloved character from a movie is using your product, and effective brand integration can do wonders for you.
Co-Promotion
The gist of co-promotion can be easily understood in one single line. Promoting your product along with a Movie or a TV show. This type of entertainment marketing is not so smooth, but it does the job efficiently. And a viewer can easily point it out whenever the marketing process is initiated on the screen.
Let’s give you a better insight into this matter. If you have watched the third instalment of “Stranger Things,” you might remember them sipping the New Coke. So, New Coke in “Stranger Things” is a visual product placement as compared to brand integration.
In Conclusion
With effective implementation of Entertainment Marketing for your product/service, you can find a voice, which can reach thousands of people. These people can be your potential customers, who are waiting to get introduced with your product. With the right guidance and innovative people around you, who can use these tools efficiently can work wonders for your business.