Around 62% of businesses use YouTube as a channel to post content.
This proves how effective the platform is to engage with new audiences compared to other forms of social media. Perhaps you’re on the fence about starting a YouTube account for your business and aren’t sure of its many advantages.
Sound familiar? If so, you’ve come to the right place.
Here are seven fantastic benefits of YouTube.
-
Tap Into a Larger Audience
“What are the benefits of using YouTube?” You ask.
One of the biggest YouTube advantages is the size of the platform. In 2019, there were two billion users, and the number is always growing.
YouTube lets businesses reach viewers either by creating unique videos or advertising on other people’s. Further, when you consistently post videos you can reach a worldwide audience even if you only speak one language. And to cater to other nationalities, YouTube lets you include closed-captions, so the limits are endless.
Another benefit of using YouTube for business is that viewers are extremely varied. Along with your target audience, you can also reach people of all ages, education, and income levels so you have a better chance of gaining traction.
Plus, posting YouTube videos gives businesses qualified traffic. A million hits on your website is meaningless if no one’s buying your products or services. Because of this, you need qualified traffic which is when people type a need into the search bar and you appear in the results.
As a result, you can assume that whoever is watching your video has an interest in your product so they’re easier to convert.
-
Build an Email List
One of the major YouTube benefits is how you can build a robust email list while providing valuable content.
There’s YouTube software which stops your video to ask a viewer to subscribe or enter their email address before it continues. This lets you build your email list so you can inform subscribers about your latest products, any promotions, or just to check-in.
-
Target Your Audience
Still wondering, “Why use YouTube?”
An excellent reason is to target your audience and it’s never been easier. For instance, you can use Google AdWords for Video so you can advertise on videos your audience is most likely to search for. Plus, you only need to pay when a viewer watches your ad for at least 30 seconds.
In fact, an underrated advantage of YouTube is how it’s free. This gives businesses a level-playing field so even a small business can go viral, which is near impossible with TV or radio ads.
And because users can re-post the video with a simple click, businesses can reach new audiences far quicker than with traditional advertising.
-
Boosts Your SEO
Every business wants to appear first on Google and because the behemoth search engine owns YouTube, it makes sense to use both. Google loves companies that use their products so upload YouTube videos to stack odds in your favor.
You can also optimize every video with tags and add your keyword in the video title so search engines can index it and you reach the viewers you want. Further, for example, if you sell colorful socks then millions of results appear compared to videos where there are far less.
-
Videos Have Larger Conversion Rates
Around 80% of video marketers say video has directly helped increase sales.
Post YouTube videos with a personal touch as it helps you cultivate an online community while boosting conversion rates. And if you drive traffic to a video of you speaking about the product or service, then you’ll likely get more leads and sales.
Further, a useful feature of YouTube is that they offer free analytics data so you can see statistics behind your viewers. Plus, it tells you how people are finding your videos so you can see if your marketing campaign needs tweaking.
-
Offer Product Support
In your YouTube videos, discuss solutions to common industry-related problems or answer customer questions about your product. Not only does it reduce the company’s support costs but customers will prefer the transparency and feel empowered to fix any issues.
Further, customers may leave questions or comments which you can respond to in a timely fashion. Your viewers may also give you ideas for developing a product or use their feedback for a YouTube video idea.
You can also use YouTube videos to train employees, especially if you have multiple locations around the country. Using standardized videos lets you save a fortune on travel costs and training materials as everyone can download and save from YouTube so they can learn remotely.
-
Promote Customer Testimonials
Around 95% of customers read reviews before making a purchase.
It’s great to have written customer testimonials on your site but it’s far more effective to turn these into a YouTube video and share with the world. Ask customers to send their thoughts about your products as it shows you’re dedicated to your customers while encouraging others to invest in you.
Those Are the Benefits of YouTube
Now you know the benefits of YouTube for businesses.
It’s a no-brainer that companies should leverage this free platform that’s used globally. Optimize your videos to boost SEO, answer questions about your products, and encourage prospects to invest in your product.
Further, YouTube provides analytics so you can track who you’re reaching and create new exciting videos. Good luck!
Did you find this article helpful? If so, check out our posts on everything from Business to Health.