Are you trying to make your mobile app a success? There’s no better time than now to start investing in the growth of your mobile app business.
You have more people than ever available to download your application. There are 3.5 billion smartphone users in the world today. Unfortunately, you have a lot of competition as well.
You need to know about the latest mobile app development trends if you want your app to be a success. Below are nine things that are worth considering for your application.
1. 5G Services
Mobile internet has performed worse than cable internet since it first came around. 5G is going to change things up.
5G services are beginning to roll out everywhere. Devices that use 5G devices can expect to see internet speeds up to 100 times faster than 4G speeds.
This is great for app developers because it means they can provide in-app experiences that make use of these speeds. These speeds will also enable developers to create applications for markets that rely on a reliable connection.
2. IoT Integration
It was only a few years ago when most people thought of the smart home as something that would happen well into the future. The good news is that the timeline was shorter than everyone believed.
The internet of things has made it so our personal devices and home can talk to each other. People can change the color of their lights, control their window blinds, lock their doors, control their speakers, and much more. You can take advantage of this by building applications that work with other smart home products.
3. Blockchain
Most people think of cryptocurrency when they think of blockchain. However, there is a lot more to this technology than money.
You can think of a blockchain as a ledger that can’t be tampered with. Every transaction someone makes has to be verified by all the other parts of the network. If someone tries to submit bad data, the blockchain network won’t accept the transaction.
Application developers are now using this technology in their applications. It’s being used to create more transparent marketplaces and allow for safer interactions.
4. Beacon Technology
Consumers aren’t the only people who benefit from the advances in mobile technology. Retail stores are starting to take advantage of beacon technology to help grow their businesses.
A beacon sends a signal whenever you enter a specific area. These areas can be as large as cities or as small as a store aisle.
Businesses are using beacons to find people who are in their area to send advertisements to and to monitor foot traffic in their stores. As companies continue to gather more data, they will be able to use it to optimize their marketing and product offerings.
5. Augmented Reality
Online shopping has changed the way people buy products. The problem is that it makes things harder when you need to visualize a product you’re going to buy.
Take clothing and furniture. You won’t know how a product will look before you buy it. You can go through several refund cycles before you find something that works.
Augmented reality changes this by allowing people to visualize their purchases in their homes. Consumers will have a more pleasant buying experience, and stores will see a lower refund rate.
6. Mobile Wallets
The increase in eCommerce shopping has led to significant advancements in mobile payments. Consumers have more options than ever for payment options. You have your regular credit cards and all your online payment options.
This trend has made convenience a significant factor when shopping. Nobody wants to carry around a lot of cards with them everywhere.
Now consumers can store all their payment options on their mobile phones. Consumers don’t need to carry cards anymore. All they need to do is hold their smartphone up to a payment device.
7. Security and Privacy
Privacy has been a hot topic over the past few years. With consumers providing more information than ever to companies, hackers have taken advantage and started launching cyber attacks.
Governments have stepped in now that consumers have started complaining about the problem. Your business can be held liable and be fined if you don’t take the proper precautions to protect your customer’s data.
Expect the security industry for mobile devices to grow larger as mobile app companies start meeting their new demands.
8. Progressive Web Apps
It takes a lot of work to create a mobile application. If you’ve already done the hard work of creating a website, you might not want to create a separate mobile app to go along with it. A progressive web app can help you in this situation.
A progressive web app is a website that can function as a native application. Going this route means you only have one application to maintain.
You don’t have to rely on your users to use their web browsers to access your application, either. They can add an icon to their phone like any other regular mobile application.
9. Internationalization
Smartphones aren’t a luxury product anymore. There are many products out there that are affordable for people all over the world. This means you have many more potential users for your app.
Mobile app internationalization has become commonplace in app development. Companies are trying to be first to market for other countries that don’t have the same number of applications available to them.
If you can get into these markets before your competitors, you can enjoy a bigger user base than your competitors that come in late.
Don’t Ignore the Mobile App Development Trends
There is a lot of competition out there in the app marketplace. If you don’t follow the mobile app development trends and give users what they want, then you aren’t going to be able to provide an experience people want. Make sure to test the trends above to see if they can help your application.
It always pays to learn about what else is happening in the world of smartphones. Head back to our blog to learn the latest news.