"I want to be on first page of google!" This is what most small business owners say when you ask them about small business internet marketing or what they want from their website. So what is SEO (Search Engine Optimization) for small business and how do you get your website on the first page of Google?
When it comes to SEO for small business it is basically broken down to two elements:
1. Onsite optimization
2. Offsite optimization
1. Onsite Optimization is what you can do on your website to make it more liked by the search engines and therefore making it easier for them to index it and list it higher in the search results.
Onsite optimization involves making your website relevant to a certain keyword or group of keywords. Search engines want to deliver the most accurate and relevant results when someone types in a keyword or phrase, the more relevant your website is to that particular keyword of phrase the more your website is 'liked' by the search engines.
You can do this by having your primary keyword in the title of your website and in the headline; you should also have your keyword mentioned several times through the content on your website. Onsite optimization is also about how the website is set up, what tags you have chosen, the images, categories, etc
2. Offsite optimization One of the main elements for this is getting backlinks. Backlink are simply links from other pages that refer back to your page. You can look at backlinks as 'votes' for your website, the more 'votes' you have the more it can help your search engine rankings.
Here are some great ways to get backlinks and do SEO for Small Business:
Articles: Writing and submitting articles is a great way to get backlinks as many article directories are seen as an 'authority' in the search engines eyes. One of the best places to submit your article is ezinearticles.com they allow you to place a link to your website in the bio or the article.
Videos: More and more people are watching videos online, in fact YouTube (a video sharing site) receives more visitors some days than Google in the US. You can easily create videos answering the common questions your target market has, you can make a promotional video like a television commercial for your business and include a link to your website in the video and in the description in the video.
Social Networking: creating profiles on sites like LinkedIn and Facebook are very powerful as millions of people visit these sites every month and it allows you to connect with your target market in ways never before possible.
SEO for Small Business After Effects: The awesome benefits of doing this is twofold, by creating content and submitting it to article directories, video sharing site, etc this creates backlinks to your main website which will help it rank higher in the search engine results.
Plus you will also get visits to your website coming directly from these articles and videos themselves and it is not uncommon to have your article and videos to show up on the first page of Google naturally as I said before these sites are seen as 'authority' sites. This is how you can get multiple listing on the first page of Google for your keywords and phrases and really start to dominate your marketing.