RETOUCH FOR WHAT???


Model Ashley Graham is known for many things, like being an actual goddess, making magazine history, and keeping it real on topics like body insecurities and white privilege.

TL;DR: she's a major badass.

instagram.com

Well Ashley recently partnered with Swimsuits For All to launch a collection of size-inclusive one pieces and bikinis. And being the real AF photoshoot slayer that she is, Ashley decided that the images for the collection’s ad campaign should remain “unretouched” aka AS👏 IS👏.

Instagram: @swimsuitsforall

“Introducing my latest @swimsuitsforall collection! We decided to use unedited paparazzi shots as the campaign images,” the model wrote on Instagram. “Reminder: being authentic is beautiful.”

The impactful move is super in line with Swimsuits For All's inclusive offerings (size 4 – 34) and its mission to help women feel “comfortable and confident” while rocking swimwear. “Looking at the #unretouched photos from our #Summer2018 shoot with @theashleygraham, we thought 'why not use these as the campaign images?'” the company wrote on Instagram. “Like Ashley says, 'Being authentic is beautiful. I have nothing to hide when it comes to my body.'”

@theashleygraham / Via instagram.com

The hella sexy collection features nine sickening styles, is available in sizes 4 to 22, and was inspired by the fab art deco era of the 1920’s.

Retouch for WHAT?!?!

Instagram: @swimsuitsforall

I don’t even need to tell you that people were absolutely LIVING for this “no fucks given moment,” but ICYWW:

I don't even need to tell you that people were absolutely LIVING for this "no fucks given moment," but ICYWW:

@theashleygraham / Via instagram.com

@theashleygraham / Via instagram.com

@theashleygraham / Via instagram.com

So this story couldn’t get any better, right? WRONG! During the shoot, Ashley ran into a group of friends who asked for a pic with the star…

Tag yourself. I'm low-key the girl who said, “Oh, you a famous person??? Can I take a picture with you???”

Instagram: @swimsuitsforall

…But instead of taking a simple selfie with the group, Ashley asked, “Should they be in the car you guys?” And judging from THIS screenshot…

...But instead of taking a simple selfie with the group, Ashley asked, "Should they be in the car you guys?" And judging from THIS screenshot...

Instagram: @swimsuitsforall

…And THIS image, which actually ended up on the Swimsuits For All website, they mos DEF got into the car and took some bomb-ass photos!

...And THIS image, which actually ended up on the Swimsuits For All website, they mos DEF got into the car and took some bomb-ass photos!

swimsuitsforall.com

Instagram user fuffa71 said it best: “This is THE ASHLEY GRAHAM BREAKER OF CEILINGS…MOTHER OF MODELS!!!!!! BOW DOWN!!!!”

Instagram user fuffa71 said it best: "This is THE ASHLEY GRAHAM BREAKER OF CEILINGS...MOTHER OF MODELS!!!!!! BOW DOWN!!!!"

Sports Illustrated Swimsuit / Via giphy.com