• Latest
  • All
  • News
  • Business

4 Important Trends of Content Marketing in 2018

Feb 9, 2018
5 benefits of SEO to the online gambling industry

Why SEO Service Experts Are Essential for Your Business

May 31, 2023
Why Do College Students Love Gaming?

12 Addictive Free Online Games That Will Keep You Hooked

May 27, 2023
5 Key Steps to Growing Your Online Business

5 Key Steps to Growing Your Online Business

May 25, 2023

Marijuana legalization law in california

May 22, 2023

How to Optimize Your Printing Workflow With a Desktop Extruder

May 13, 2023
Fundamentals Of Quality Website Design

How UX Design Agencies Can Help You Build a Customer-Centric Website

May 12, 2023
Can a VPN Service Help Your Business?

Securing Your Digital Footprint

May 8, 2023
How to Use Glass in Your Home Renovation Project

How to Use Glass in Your Home Renovation Project

May 2, 2023
How Photobook Software Can Help You Preserve Your Memories Forever

How Photobook Software Can Help You Preserve Your Memories Forever

Apr 26, 2023
Dock Maintenance 101 – Tips and Tricks for Keeping Your Dock in Top Shape

Dock Maintenance 101 – Tips and Tricks for Keeping Your Dock in Top Shape

Apr 24, 2023
The Benefits of Investing in Data Catalog and Metadata Management Tools

The Benefits of Investing in Data Catalog and Metadata Management Tools

Apr 24, 2023
5 Ways You Can Protect Your Personal Data Online

Securing Student Data in an Age of Increasing Digital Education Assessments

Apr 21, 2023
  • Guest Posts
  • Advertise
  • Contact Us
  • Privacy Policy
Thursday, June 1, 2023
Tech Featured
  • Home
  • Latest Tech
  • Apple
  • How to’s
  • Apps
  • Automobiles
  • Gadgets
  • Gaming
  • Reviews
  • Tech Tips
No Result
View All Result
No Result
View All Result
Tech Featured
No Result
View All Result
Home News

4 Important Trends of Content Marketing in 2018

by techfeatured
Feb 9, 2018
in News
0
0
SHARES
8
VIEWS
Share on FacebookShare on Twitter

The fact is that content marketing is consistently evolving. Exactly like previous years if you have been observant, content marketing remains the main strategy to acquire new customers and increase brand awareness.

In addition, this makes sense because more businesses in 2017 have had significant success with content marketing when compared to that of 2016. The key to having consistent success in this effort is your capability to foresee imminent trends and embrace the changes as soon as possible.

In this article, I will explore important trends, which in 2018 will shape content marketing.

Content production

For a small business, content marketing is the sure way for the acquisition of new customers regarding the fact it doesn’t need a huge budget. Nevertheless, according to various reports, mega-brands such as Google, Facebook, and Apple are investing thousands of dollars to get original content. Therefore, original and consistent content is apparently all the frenzy irrespective of your business type – small or big.

As 2017 winds away, brands are expected to spend more in 2018 considering the numerous success of their content marketing strategy. This is why content marketing will be more competitive like never before. So, hiring a content team is important if your business is directly determined by producing relevant and high-quality content on a consistent basis.

You can begin with a well-documented content strategy while planning an editorial calendar to modernize the entire content marketing process. You should define the roles of the content team to help keep everyone on the same line. After this, you can evaluate your growth on a consistent basis while refining your strategy as you forge ahead.

Video marketing

The next future of content marketing is video. According to Cisco, by 2019 video will encompass about 80 percent of internet traffic generated. In addition, a large number of marketers also agree to the report and conclude that video will be the dominant content marketing strategies in the future.

If you could incorporate video into your content marketing strategy or your sales process, it will provide a self-serve service for your customers. Using this strategy gives you the opportunity of distributing accurate information without your salespeople being involved.

Besides video, another emerging trend, which is speedily becoming the standard across industries, is live streaming. For your business to stay ahead of your competitors, you must find innovative ways of using this video platform to get new customers.

Overall, due to the transparent nature of live video marketing, it does work. Every customer or potential client like brands that are “real and cool.” Live videos enable you to see what is taking place behind the scenes while allowing you to make your customer become more familiar with you.

Content personalization

There are indications that brands that invest in a different kind of content personalization in 2018 will out outsell those without a personalized content by over 20 percent. In short, the effectiveness of content personalization strategy is unquestionably high for any brand that adopts it.

Of course, I won’t say content personalization is an easy task, it is challenging. It requires a long-term effort by anyone involved in your content creation. Nevertheless, you can start by developing an onsite focused campaign through dynamic content blocks and modal popups. You may also consider using email automation as a way of informing your customers by offering important information at the right time.

User-generated content

Most brands are investing in specifically user-generated campaigns, which inspires loyal customers to become brand advocates and share their positive experience with friends and family on social media.

User-generated content on social networks functions as social proof since human beings have the tendency of trusting and following the choices and actions of other people. Actually, people have confidence in content made by others than they trust the brands’ own content.

The use of User-generated Content is prevalent mostly on Instagram, where most brands use hashtags and create fascinating stories. User-generated content also increases your user visibility and engagement. These two are important factors that ultimately increase your brand awareness.

Content marketing just like any kind of marketing discipline changes over time. You must respond to the latest trends else, you will be swept off your foot. It is therefore imperative that you do all that is possible to stay ahead of your competitors before the trends become obsolete.

Tags: 20184ContentImportantMarketingTrends
ShareTweetShareSendShare

For any queries, you can reach us at [email protected]

Latest Posts

  • Why SEO Service Experts Are Essential for Your Business
  • 12 Addictive Free Online Games That Will Keep You Hooked
  • 5 Key Steps to Growing Your Online Business
  • Marijuana legalization law in california
  • How to Optimize Your Printing Workflow With a Desktop Extruder
Tech Featured

© 2022. All Rights Reserved.

Navigate Site

  • Guest Posts
  • Advertise
  • Contact Us
  • Privacy Policy

Follow Us

No Result
View All Result
  • Home
  • Latest Tech
  • Apple
  • How to’s
  • Apps
  • Automobiles
  • Gadgets
  • Gaming
  • Reviews
  • Tech Tips

© 2022. All Rights Reserved.