“For me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am,”
L’Oreal is making history by becoming the first major international brand to include a woman wearing a hijab in a hair campaign.
Influencer, Amena Khan, who has been wearing headscarf in public since her twenties, is the new L’Oreal star. The campaign aims to promote an important message: hair care is for everyone, whether they choose to show their hair in public, or not.
In an interview with Vogue, Khan said she didn’t understand why people just assume that she doesn’t care about her hair because she wear a hijab.
“For me, my hair is an extension of my femininity. I love styling my hair, I love putting products in it, and I love it to smell nice. It’s an expression of who I am,” she explains. “And even if that expression is for my home life and my loved ones and for me when I look in the mirror, it’s who I am. If I know my hair is greasy but I have a scarf on it, I still feel rubbish all day – even if it’s covered,” Khan told Vogue.
This campaign comes after L’Oreal was criticized for its lack of diversity after dropping transgender model, Munroe Bergdorf, because of her views on racism.
Keep slaying, Amena!