“They didn’t even try.”

Madewell is a popular brand known for its vintage-looking jeans and its “cool girl” aesthetic. Think no-makeup makeup and tousled #iwokeuplikethis hair.

Madewell is a J. Crew brand btw.

Madewell / Via madewell.com

Well one model’s hairstyle has gone viral and sparked a major beauty debate. People are very divided on whether her hair is just part of the brand’s carefree aesthetic, or if it was just poorly styled for the photoshoot.

Just to be clear, people aren't debating whether the model herself looks good or bad because she's obviously STUNNING. It’s strictly about the hair.

Madewell / Via madewell.com

@rosechocglam / Via Twitter: @rosechocglam

More specifically, they’re accusing the brand of not hiring a hairstylist who could properly care for and style the model’s texture at the photoshoot.

@itskatdarling / Via Twitter: @itskatdarling

Some people are also claiming that this isn’t the first time a fashion brand has disregarded a black model’s hairstyling…

@fr3nchrayne / Via Twitter: @fr3nchrayne

On the other hand, you have people saying her hair looks cute in an effortless bed head kinda way.

@champagnegina / Via Twitter: @champagnegina

And some folks think that the model’s appearance is being held to unfair standards simply because she’s not white.

@sidewalksrih / Via Twitter: @sidewalksrih

People had such strong opinions that the debate went viral and made its way back to the model, whose name is Marihenny. She told The Shade Room that “the concept of the brand specifically is to show that clothes can be comfortable wearable and naturally beautiful [sic]. So the natural hair and makeup fits right in.”

@theshaderoom / Via instagram.com

J. Crew also weighed in, ultimately tweeting an apology “for the styling of this model and the offense that was caused.”

@jcrew / Via Twitter: @jcrew