Over 3 billion people are on the internet worldwide, searching for something: the best answers, the best solution, guides, prices, etc.
You work hard every day in front of your computer screen to get their attention. You pay for ads and practice every SEO technique in the book. You spend even more hours promoting your page on the social media. And at last they begin to pay your website a visit.
But when they arrive and see what you have to offer, they are filled with doubt and begin to question your authority and expertise.
Believe it or not, more and more people will judge you based on what appears online about you.
Once you are perceived as an expert online, your value rises instantly. Google takes notice also and begins to honour you with high ranking for your website and profile in their search results.
Your income will also increase as your reputation increases. You will get more clients, people will step over each other to be the first to grab your product and services.
In the midst of the large number of online professionals and sources of information, if you own a website or blog and you seriously care about what impression your audience and potential employers and clients might have about you online, you might want to check out these strategies.
1. Put a spot light on your remarkable milestones and endorsements:
This action automatically stamps a huge mark of endorsement and authenticity on your brand. It dispels doubts instantly and assures them you are up to the task as it regards online businesses and deals.
Just above the fold on his website, Timothy Sykes boldly declares how he turned $12,415 into $4,430,000 Trading Penny Stocks.
Also when people can associate you with a third party name they can trust, even in their dreams, most of the mental barriers stopping them from trusting and accepting you crashes; for example, getting featured on CNN or appearing on New York Times Bestsellers list.
On landing to his homepage, Ramit Sethi immediately tells you, ” Get the best of my New York Times Best seller for free
If these big names have endorsed your quality, achievement and expertise, a stranger will have little resistance to trusting your ability to deliver. But you must work hard in secret to get the attention of these big brands.
2. Be extremely honest:
If you don’t live in a civilized and secure society like America, don’t go online like Pat Flynn, John Dumas and others to tell the world how much gets credited into your bank account monthly. Such extreme show of honesty could be your greatest undoing in such environment.
However, as much as is possible, go the extra mile to show honesty in your dealings. This might not be convenient sometimes, you might be scared that sharing some negative experiences you are not so proud of will lower your reputation. It will actually have the opposite effect. So be honest both when the going is bad and when it is good.
3. Know a lot about a particular thing you are known for and share it free.
Timothy Sykes knows a lot about Trading Penny Stocks, Glen Allsopp knows so much about Viral Marketing. Pat Flynn is the crash test dummy of online businesses.
Know a lot and share the knowledge freely like Ramit Sethi does. He gives out over 90% of his premium course for free.
That’s a great way to give and since givers never lack, guess what you will receive in return among other things… a recognition as an expert.
4. Get a niche and mine it deep like a gold mine.
Be known for something and stick with that identity.
Carter for a particular need of a particular group of people and be so good at solving it that once they think of that need you quickly come to mind.
Rank high in the search engines for a particular keyword in a particular location such that when people type those keywords in the search bar you appear on the first page of Google’s search results.
There is always the temptation to spread your tentacles and offer more, but you are more likely to have success in that if you have an already established reputation than when you have none, and simply want to be so many things to so many people (that doesn’t equate to so much money).
5. Believe in yourself:
“I am not good enough”, “nobody will listen to me”, “my idea sucks”, are all lies that build a wall between you and the life of your dreams. Whatever you believe about yourself becomes true instantly. If you think you can, you definitely can but if you think otherwise, then you are sucked. People will notice such thoughts and respond accordingly.
Embrace your fears and self-doubts and move on. That’s how great men succeed and become experts and authorities in their fields, including online businesses.
6. Fake it until you make it
Emotions are contagious. People respond to social cues. When you are happy, confident and enthusiastic, these feelings rub off on people, to an extent. They just pick up on your demeanor, and consciously or not, adjust their own to be more similar. So by appearing confident and happy like an expert, you are also conditioning other people to associate those emotions with you.
Thank me later for the results. But for now feel free to share your opinion on the comment section.