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Why Shopping Sucks For Guys And How To Fix It

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Jul 20, 2017
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First step: have a plan.

A lot of guys find shopping for clothes frustrating — but it doesn’t have to be. We talked to Preston Konrad, a NYC-based celebrity stylist, and Anna Wisinewski, a stylist at Trunk Club, to get some tips to make the process easier.

A lot of guys find shopping for clothes frustrating — but it doesn't have to be. We talked to Preston Konrad, a NYC-based celebrity stylist, and Anna Wisinewski, a stylist at Trunk Club, to get some tips to make the process easier.

“Guys [historically have] taken shopping cues from ladies, who typically love to browse and spend time in a store. So, I think guys expect that it's going to be a long process, but it doesn't have to be,” Konrad told BuzzFeed. “The first step to having a positive shopping experience is to analyze what you need in your closet.”

Here are some other tips and tricks on how to make the most out of every clothes shopping experience:

Comedy Central

Know the building blocks of a good wardrobe.

Know the building blocks of a good wardrobe.

Konrad suggests multiple pairs of jeans as an essential staple of any dude's wardrobe. Of course, not everyone has the means to buy a million pairs of jeans.

You should have:

  • a light pair of jeans
  • a dark pair of jeans
  • If you want to get fancy, you can swap out a dark-blue pair for a black pair
  • and if you're feeling extra special, add a white pair of jeans into the mix too.

Beyond jeans, everyone should own:

  • a crisp white dress shirt
  • a denim button down shirt
  • some sort of print like a gingham check or plaid shirt.
  • a slim-straight khaki or non-jean pant

Konrad advises that you be selective about your layer pieces. That means that you should try to have a staple navy-blue blazer, and some sort of V-neck sweater or crewneck in your closet, too.

Besides those basics, you can then mix and match and incorporate many trend pieces (like a Hawaiian shirt, or maybe a bowling shirt, for example) into your daily outfits.

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Also, know your obstacles.

Also, know your obstacles.

“I think the biggest challenges guys face when shopping for new clothes is fit,” says Wisinewski, who works at Trunk Club, an online personal shopping company that focuses on providing its customers with a customized shopping experience. “In the past decade I've watched clothes become a little more tailored and a little more modern, and I think guys want help deciphering that,” she said. “Guys want to know, 'What do these new trends and styles mean for me and my body type?'”

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Do your research ahead of time.

Do your research ahead of time.

“The most important thing you can do to set yourself up for shopping success is to have a plan,” Konrad says. That means doing a little research before you actually go out and start shopping. Think about what you like and what you don't like. One way to do this is to identify the pieces you already own that you love. This way when you go into the store you know exactly where to go and what to ask for.

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