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Auto Repair Advertising – Direct Mail – The 5 Step Survivalists Guide

On the surface it would appear direct mail, as a staple auto repair advertising strategy, has long since seen its heyday. Twenty or thirty years ago, a shop owner could send out a few letters and actually expect a response. Today, amid the thousands of other advertisers, the return on investments has left many asking if their message was lost in the mail.

During our normal screening process we ask each of our clients: “What response do you typically see from your mailings?” The answers have become highly predictable, as almost 94% say they send out mailers every so often, or not at all, as they see almost no response.

That’s not too surprising. Ask any group of business owners in any industry, and you will probably get roughly the same feedback.

What is surprising is that the remaining 6% report seeing anything from a 9% to a 22% return on their direct mail. What makes those repair facilities so special?

The answer is simple: They didn’t stop at one mailing.

Repair facilities seeing the highest rate of return, in almost every case, use sequential mailings with a clear message and a time sensitive call to action.

Before I continue, I would like to clarify something: the direct mail I am referring to is for new business development. These are the letters shop owners send out to get the car count up. Mailings to existing clients are a completely different animal, and we will cover that category a bit later.

Auto Repair Advertising – 5 Steps To Breathing Life Into Your Direct Mail

1: Use Postcards. Postcards do not require opening. A letter requires time to open, unfold and actually read. Consequently, a letter will, almost 10 times out of 10, end up in the recycle bin. Unopened.

An even better advantage is that postcards cost less to make and mail. In some cases you can save over 75%!

2: Have A Clear Message. Use An Attention Grabbing Headline. With each mailing the message you communicate must be clear.

Remember K.I.S.S.? Keep It Simple, Stupid. Less is more when getting your point across.

Also, your headline should address some sort of concern your prospective customer has. Don’t be afraid to be a bit extreme. People respond to the idea of life or death situations.

Example: “What Happens If Your Brakes Fail? Is Your Family Safe?”

3: Make ’em An Offer They Can’t Refuse. Offer Value. Most people are starving for value. So many companies offer so little in return that when someone actually does, consumers are almost programmed to ask, “What’s the catch?”

Don’t have a catch. Be honest, open, and full of value.

A good idea would be to give them something free with no strings attached. But watch out! Never offer something that will eat up your time and cost more than it’s worth. The trick here is to find that hidden value, that mysterious gem your new customers will flip over. It must also be easy and low cost to produce.

Example: I will never forget Les Schwab, the tire guy from my childhood in Oregon. This man was insane enough to offer “Free Beef With Every New Set Of Tires!” Who in his right mind would do that? To this day, I can’t tell you how beef fits in with new tires. But even though I have not been back to Oregon in 15%2B years, I DO remember Les Schwab and always think of him when I see a set of tires.

4: Have A Call To Action. Make It Time Sensitive By creating a sense of urgency, you create a feeling of scarcity in the recipient’s mind. And by having a call to action, you give them a clear message of what they must do to take advantage of what you offer. Example: “Limited Time Only: Free Brake Inspections For Every Car before (DATE)” Just remember to give your prospective clients enough time to pick up the phone!

5: Don’t Pull The Trigger Once… You Need To Keep Shooting! Much like the scenes on C.O.P.S. where some guy is wigged out on crack and has to be shot 50 times before he goes down, the same can be said for the American consumer. In almost every advertising instance, frequency, clear communication, and repetition are the only 3 elements that will work. But they must be used together. Having a clear message and only sending it once doesn’t cut it. (That’s like a flesh wound to the crack head. He won’t even feel it.) You must have a clear message and send it multiple times to the same people.

Try This Schedule:

1st Mailing – Have a special time-sensitive offer and an invitation for the person to call/come in (AKA Call To Action)

2nd Mailing – 15 days later. Have a “So sorry we missed you” feel to it, and maybe offer an additional incentive to coax stragglers out of hiding.

3rd Mailing – 15 days later. Be bold. State “Last Chance!” “Offer Will Expire Soon!” Don’t be afraid to be a bit extreme.

4th Mailing – 3 to 5 days after the expiration date. This last mailing will have more of a “Congratulations! You won second prize!” feel to it.

Note: After each mailing you MUST remove those who respond from the list. Sending them advertisements for the same offer after they have already come in is not only annoying, it gets expensive. Why Does This Work? Multiple mailings tend to make people feel your offer is more valuable. A single mailing is easily dismissed as a potential fly by night gimmick, and will more than likely end up in the trash.

By repeating your offer, and adding an increasing, time sensitive pressure, you help emphasize the importance of your message.

Beyond even increasing your overall return, multiple mailings reinforce your facility’s credibility in the eyes of local car owners.

Auto Repair Advertising Final Note: How Many Should I Send? If, for example, you are currently hitting 1000 homes and neither desire nor can afford to send that same number multiple mailings, consider shrinking your list.

You will do better sending 250 homes sequential direct mail rather than sending 1 mailing to 1000.

Salvaging the Most Out of Your Dead Vehicle

If you have a car that is completely dead and would cost more to repair than what it is worth, then you can still make some money off of it. Even if the car is beyond repair, there are engine and body parts that are still functional and could be salvaged. There are auto mechanic shops, salvage yards, and many more who would be interested in buying those parts off of you. Don’t just give up and send it to the junk yard. They are simply going to take the car and do exactly what you can do. They are going to sell the parts to any individuals who come there looking for what is on your old car.

The engine

Even though part of the engine is dead doesn’t mean the entire thing is. The car battery may still be good, the alternator, air conditioning unit, belts, cam shaft, and so much more can be sold because these are items that are frequently sought out by individuals. So it is a good idea to take advantage of that by placing a sign in front of your yard or an ad in the paper. That is if you know how to safely remove the car parts on your own. If you do, then you can maximize your profit on the car because many individuals seek out salvage engine parts before they will go to the auto parts store and buy new ones.

The body

The body of the car is also a money maker for you. Just like engine parts break down and need replaced, body components are damaged for a number of reasons. A person can damage their car in a wreck, someone can purposely inflict damage on their car, or their car can become physically damaged during a natural disaster. In these cases, doors, hoods, trunks, side panels, fenders, and even the wheels and tires are needed to fix those damaged areas. They can easily have the spare body parts installed on their car and refinished to look like nothing ever happened.

Need some help?

If you do not know how to remove the parts yourself, then you can employ the help of someone who does. You may have to pay that individual, but you can still make money with the auto salvage parts of your car. Don’t just simply sell it for a few hundred dollars. You can certainly get a lot more out of it if you sell it piece by piece. Then again, if you don’t have the time to sell the parts, then it might be in your best interest to take it to a salvage yard and allow them to buy it off of you. They will rebuild the car and sell it as a whole under a salvage title in order to make a profit after buying it off of you and replacing the parts of it that were defective or damaged.

No matter which route you decide to take, you can make your dead vehicle a profitable one for you. Don’t simply throw a “for sale” sign on it and hope that someone who needs spare parts will buy the whole thing. Selling it in pieces will prove to be more profitable. However, even selling it to a salvage yard is going to be more profitable than some of the other alternatives, such as dropping it at a junk yard for them to make a profit off of your junk. Go ahead and get yourself a piece of the pie. You bought the vehicle and you cared for it, so it is only fair that you are able to get something out of it in the end.

Mobile Windshield Repair in the Summer

Windshield Repair 101

Automotive windshields are constructed with two layers of glass and a layer of plastic inserted between them for safety in the event of auto glass breakage. When breakage in a windshield occurs, an air gap or small crack opens up as a result of rock damage to the glass. If not repaired, the damage will eventually continue to increase with temperature changes and vehicle auto glass flexing in normal usage.

Windshield repair provides the complete evacuation of the air in the break, along with the complete fill of resin and the complete curing of the resin. As a net result, windshield repair will restore strength to the windshield, improve the optical clarity to the damaged area, and prevent the break from continuing to spread, eliminating the need for complete windshield replacement.

Before and After Your Travel Plans

If you plan to travel via car this summer, take the time to examine your windshield (and oil and tires) before you go. If you have a sneaky crack or chip, get it fixed before your trip to prevent further damage. Likewise, when you get back, check again, since you will have been exposed to trucks with flying rocks or debris, as well as storms that may have caused damage you didn’t notice under that layer of bugs on your windshield.

Mobile Windshield Repair to the Rescue!

The last thing you feel like doing in the sweltering heat is taking your car to a windshield crack repair shop in the middle of your day. Fortunately, many technicians and mobile windshield repair companies offer remote services, and will come to your car, whether it is at work or at home, and fix the crack or chip on-site.

Some mobile windshield repair shops charge more for the mobile service, while others offer a single flat rate. It’s worth a slight premium for the convenience and comfort of knowing your windshield is getting quality repair without you having to leave home or work!

Windshield Wiper Repair

A windshield wiper is very essential for visibility and safety. Defective windshield wipers can seriously compromise the driver’s vision when road conditions are not favorable. A windshield wiper has three main components – the arm, the blade and the wiping element. Factors like sunlight contaminants, oil and dirt cause the wiper blades to age and deteriorate. Common problems that result include chattering, streaking and the inability to clear water from the windshield. The most economical repair is to replace the wiper refills that are attached along the edge of the blade. Wiping the edge of the blade with soft cloth is also helpful in case the blades are dirty. The other option is to replace the wiper blades that are a complete assembly consisting of metal frame and refills. Although this is slightly expensive, it can be done quickly and increases the windshield wipers’ efficiency and stops damage to the wiper. The windshield washer fluid reservoir has to be inspected and refilled when it is low. Windshield washer fluid is easily available in automotive parts stores.

In case the wipers move slowly or stop moving in extreme cold, the wiper motor must be checked. Removing the motor and adding grease and a drop or two of oil lubricates the motor and allows it to function at a normal speed.

The windshield wiper arm is the mechanical component that connects the windshield wiper blades to the windshield wiper motor that provides the movement. Without the windshield wiper arm, the entire windshield wiper system is of no use. In case the windshield wiper arm gets damaged, the only option is to replace the arm of the wiper with a new one. In case the wipers are frozen and stuck to the windshield or packed with snow, it’s important to free them before trying to use them. The windshield wiper system should be serviced periodically to ensure uninterrupted functioning.

Auto Parts Dropshippers – Profit by Selling Auto Parts on eBay

Finding an autoparts dropshipper if you are trying to sell autoparts on the internet is absolutely vital to your internet success! There are currently people on the internet today who were complete beginners before who have seen a great deal of success by targeting the niche of sell auto parts, etc.

Auto parts are a great way of profiting because there are so many different parts, so many different cars, and so many different people who are looking for cheap and affordable autoparts that can not be found elsewhere! This is where you come into play. People are looking for an incredible deal, right?

This is how you can find a great auto parts dropshipper. You want to go to a database, usually a website, that has a list of tons of wholesalers, liquidators, and most importantly, dropshippers. You want to check user and customer reviews of of the individual listed auto parts dropshippers and wholesalers in the database.

There are tons of databases out there, Salehoo is actually one of them, and will give you access to deals and products that most normal people simply do not know about. You can simply use their database to find the best deals, read up on customer reviews on specific dropshippers and find out which one will ship quality directly to the customer!

The important thing is that you start today and you start fast because there are many people who are trying to learn the ins and outs of selling on eBay. Also, here’s a key to trying to profit big; try to make sure that you are targeting a specific niche. If you want to target autoparts as a whole, that’s fine, but it will take a little more time to see the level that you are trying to achieve. If you do something more specific like “Honda auto parts” or “mercedes autoparts” you could have a good customer base once you set up your eBay store!

Motorcycle Parts and Accessories

Owning a motorcycle can be a dream come true. They offer you freedom, excitement and affordable travel. In addition to being a great recreational vehicle they can also be an affordable commuting option. Motorcycles are inexpensive to drive because they don’t use very much gas and because they don’t require a lot of upkeep. However, to improve the quality of ride that your motorcycle delivers, to extend the life of your bike and to reduce the maintenance and repair costs associated with owning your motorcycle, you may want to invest time in learning how to replace, install and upgrade motorcycle parts and accessories by yourself.

There are several types of motorcycle parts and accessories that most motorcycle owners shop for on a fairly regular basis. The most common parts shopped for are those parts that deal with lubrication and friction reduction. These parts include oil filters, pumps and air filters.

Tires and wheel rims are two other motorcycle parts that most motorcycle owners shop for. Upgrading or replacing your motorcycle’s tires and rims can be a quick way to improve the look of your bike and to improve the smoothness of its ride. They can also be a great way to transform a bike from a street bike to a track bike, or from a street bike to a touring bike.

In addition to motorcycle parts, hardcore motorcycle gearheads also spend a lot of time and money shopping for motorcycle accessories. These accessories can either be for their bikes or for outfitting themselves. Accessories that are designed for outfitting bikes include bike covers and saddlebags. Accessories that are designed for outfitting the rider include helmets, caps, apparel and motorcycle gloves.

Go Online And Look For Auto Parts And Accessories

Do you have a domestic or import car? Or perhaps a SUV or a truck? Whatever kind of automobile you have, surely you are concerned with finding the best auto parts and accessories that would complement it. It can be pretty tiring indeed to make rounds and go to stores and shops just to look for the best with the most competitive prices. Well, you need not make the actual rounds anymore at actual auto parts and accessories. What should you do, then? Well, just go online!

The World Wide Web is teeming with great online stores or shops were you can find a wide selection and unbeatable assortments of auto parts and accessories. The main attraction? They are available at wholesale prices! If you are worrying about deliveries, you can pick them up yourself!

Many online companies perform the function of either wholesale distributors or resellers of a wide range of auto parts and accessories for the 600 or more automotive parts and accessories manufacturers all over the world.

According to a recent report, the annual spending of the worldwide market for different automobile parts and accessories reach billions.

So how do you search for the particular car parts you need? Well, you just have to log on to a search engine like Google, Yahoo! Or MSN then enter the particular model, make or brand of auto parts and accessories that you need. Presto! You will find many web sites that offer the things you require for your beloved vehicle. You are also going to be offered with a choice of whether you like a new or used part or accessory for your car, truck, RV, etc.

Thousands of online auto parts and accessories also offer a great range of discount prices for their stuff. And they are offered all over the world, they can be accessed 24/7 and you need not worry because their online sales are based from real time and secure inventories. If you are quite a busy person, it is very convenient to just log on into online stores from all over the world and find major sources of parts and accessories that your vehicle requires.

Shopping for car parts online will also benefit you greatly since the web sites offer lots of free information and advice. They also provide news and updates regarding upgrades in automotive parts and accessories. These allow you to make informed assessment regarding the qualifications and experience of the online vendor you are considering buying from. Not enough information about purchasing after market auto parts and accessories? Well, you can also avail of free advice for these matters and many other concerns you may have concerning your vehicle and the specific part and accessory that it needs.

Online stores and shops also have many catalogs that feature a complete selection of original equipment manufacturer (OEM), replacement automobile parts and accessories and all of the top makes and brands of after market performance auto parts and accessories. What more, they are often available for low, low discounted prices!

Car Mats – Keeping Car Floor Neat

A car appears good when kept in spanking new condition. It is not at all hard to maintain a car with a use of right car accessories. Keeping up car exteriors is as much important as ensuring shipshape interiors. Car mats are among those accessories that help in keeping the interiors dirt free, neat and odorless. The car floor mats are available across the nation through online and offline vendors. They come in various attractive patterns and durable materials. These mats are made washable to ensure repeated use after wash-drying.

The car mats are easy to place on the floor of the car and are among those accessories, which do not require hardware to mount them. With car floor mats placed on the floor there are no chances of dirt getting accumulated on the floor. If you do not use this accessory, the floor of your vehicle is likely to get smelly and untidy. The vehicle needs proper maintenance and cleanliness for a spanking new appearance. Use of products and accessories helps the user gain appreciation for the vehicle.

The accessories related to spotlessness inside the car come in handy for the hygiene of passengers. Neat interiors of a car can also be accentuated with a use of car perfumes. Fragranced and clean interiors give a pleasurable experience to the passengers traveling inside the car. The use of car mats becomes essential during the mushy weather conditions. All through the rainy season, floor of your car becomes prone to moisture and dirt coming along with shoes. Floor mats will avoid the chances of rust due to dirt and moisture.

Such add-ons are quite valuable to make your car retain its new look. The car mats are made up of variety of materials, which provides the user an ease over handling and repetitive use.

Car Accessory for New As Well As Used Cars

For anybody it is not enough to buy a car. He needs to accessories it with lots of parts. No matter whether his car is brand new or a used one, addition of car accessory to it is a must. Sometimes it may be exigent for him to add parts to the car. Sometimes he may go for it just for the sake it thereby to add glamour and attraction to the car.

The car accessory market also responds well to the call of those who need parts for their car. They are most likely to get whatever they want. Be it something to stylize the interior of the car or to glamorize the exterior, there will be no dearth of options. The same goes with new and old cars equally. While old cars have lots of accessories to be added to them, the new ones also have enough options.

In fact, the car accessory market becomes proactive once the announcement of launching a new car is made. They collect information on the type of engine and body of the car. Then they start researching on the accessories it will need. It takes very little time for them to supply the car parts that a brand new car needs. Sometimes the company that manufactures the car also supplies accessories. The parts they make are preferred most.

Presently the trend of fashionable car accessory is catching fast. By the side of the parts that are most common and must be there in a car, lots of other accessories have come into existence. All these parts are used to make the car look flashy and attractive. While some of these accessories are quite expensive, most of the others are well within the reach of people with limited income. They can buy these parts without a bust in their budget.

Choose a Good Auto Repair Shop

If you live in the Olympia area, chances are you have had to have a car fixed. The weather conditions, as well as the humid elements in Olympia provide a challenge for vehicles over a long period of time. Cars eventually break down, and need to be repaired, but the question of who to take your vehicle to is one that many people ask. In order to make this decision a little bit easier, here are a few things that you should look for in an auto repair Olympia shop to make sure that you get the best deal and the best quality work possible.

Good auto repair Olympia shops pride themselves in the quality of work they provide and the prices that they charge. It is important to note that the mechanics that do a really good job, often charge a little more, but just because a place is charging more, it doesn’t necessarily mean that they do a better job. The best way to know how a place does is by looking at feedback and reviews from previous customers. The internet provides an amazing resource for people looking for reputation information on other companies. Simply do an internet search about the different auto repair places that you are considering in order to get some information on the quality of work that they provide.

Once you find out some reputation information, the next thing to look for in a good auto repair place is the prices they charge. Most auto repair shops charge by the hour in a labor fee. These fees can range, but a good shop always provides an estimate and sticks to it. This means that if they quote you a certain amount, that will be the amount that you end up paying for the services rendered. The shops that honor these quotes work harder and faster to get your job done as extra time ends up costing them money, not you. These types of shops are some of the best to work with as you will be able to trust the figures that they give to you when it comes to fixing and repairing your vehicle. Finding service shops that provide these kinds of estimates are a good sign that you are getting closer to finding the shop that you want to use.