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If you are reading this article, Black Friday has come and gone and with it, many Internet marketers worst nightmares. How was YOUR Black Friday? Did it give you a black eye or did you come out of it smelling like a rose? If you have no idea what I’m talking about, you might want to read this article and keep it tucked away for next year.
For those who don’t know, Black Friday is the biggest sale day of the year. I know I went out to get my daughter a new computer and the stores were mobbed. But I still got my computer. However, when I got home, I got right back on the PC to run my business. How about you? Did you conduct business as usual or did you throw your arms up in the air in disgust because you THOUGHT there was nobody to sell to?
Here is a news flash. The typical Black Friday sales day is no more. Sure, years ago, before the Internet, people HAD to go out of their homes to buy things. There was literally no other way. But today, it’s a whole different story. Take sites like Amazon, as an example. How many sales do you think THEY made on Black Friday? My gut tells me, quite a few.
And what you probably don’t realize is that many marketers feel the same way you do. “What’s the point? There’s nobody online today.” While it is true that traffic on this day is not the same as a normal day (yes, there are those folks who do go out and don’t go on the computer) there are many who still shop online. The marketers who get out there and mingle on these days are the ones who get a share of the pie that others are missing out on.
Yes, you can mingle today. Go to a site like Twitter and take a look at all the people who are actually tweeting it up. It would boggle your mind to know how many still can’t live without their PC. Or, go to a site like Digg and bookmark one of your articles. See how many readers you get that day. Believe me, more than you probably expect.
Here’s an even better thing to do. Go to your favorite forum and hang out there for a while. Yeah, there are actually people participating in discussion…people who just might be customers for whatever it is you’re selling.
Point is, just because the perception is that the world has all gone out to lunch, doesn’t mean it’s true.
Some of us are right here in front of our PCs…where we always are.
To YOUR Success,
Steven Wagenheim
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Source by Steven Wagenheim
