That’s why Trifonov and Feeld’s team of 15 are working behind-the-scenes to push out a new app experience in February that nukes the idea of swiping left or right, following in the footsteps of fellow dating app Hinge, which also got rid of the feature in an update this past October.
“We are also getting rid of the ‘judgment UI [user interface]’ of liking and disliking people, and introducing a more human way of connecting people,” teased Trifonov.
Feeld also plans on launching an entirely new, unnamed app in the spring focused on bringing people together for events.
“They are like secretive events,” explained Trifonov. “So every Friday around 5 [of] you get a message [that says] follow this direction. You receive messages saying you have to be there — like parties and restaurants — in one hour. We want to experiment with physical spaces, like painting a bench, a whole room, or even a bus stop, orange. You know that once you arrive at the location and someone else is there, they have the same mindset or similar interests.”
What transpires after people meet up and paint the town orange is, of course, up to those two (or three) consenting adults to decide.
JP Mangalindan is a senior correspondent for Yahoo Finance covering the intersection of tech and business. Follow him on Twitter or Facebook.
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