Promotional products can be intertwined with marketing strategies that greatly benefit a business seeking to promote their company, product or service. Promotional products are customized with a company slogan or logo and are given away to customers or potential prospects at particular events such as trade shows. There are a variety of different types of promotional products available to suit any business and help companies increase brand awareness.

Some of the typically chosen promotional products that businesses will begin with include: mugs, magnets, pens, mouse pads, T-shirts, stress balls, custom USB flash drives, tote bags, magnets, shot glasses, candles, photo frames, glassware, note pads, stuffed toys, and jar openers. In addition, promotional desk accessories such as business card cases, paper clip dispensers and promotional desk sets will actually be used by people and the logos will be viewed by anyone who passes the desk. There are also a number of items that are proven winners regardless of the nature of the business the item is promoting. Promotional pens are a very popular choice, as they are very versatile and useful to nearly any demographic. You can easily hand them out to people passing by knowing they will be kept and used by the potential clients.

Promotional items that can be worn are also very popular. Item such as T-Shirts can have a big visual effect. They are also a good choice for sports events and business teams to motivate them to do good work for their and company growth. Promotional bags are available in a variety of different types such paper bags, sports bags, tote bags, plastic bags, back packs, and duffel bags. These items are very popular as they can be carried around in public long after the event is over. Promotional calendars are an affordable choice because of their very low cost per impression, as they will be viewed for 12 months.

Promotional cups are often chosen to give out to customers and prospects as they can be used repeatedly, which helps with increasing brand recognition. Plastic cups, thermos, ceramic mugs and drinking flasks are popular drinkware used as a promotional item. Many companies will choose promotional hats as it is easy to add a logo to a hat, and they are available in men, women, and children sizes. They are good for increasing brand recognition as they are worn in public. Imprinted Frisbees and toys are often chosen for many promotional events, including company events and family gatherings. Promotional key rings are also very popular to hand out to people. The theme here is giving out items that people will use over and over, thereby driving home the brand awareness factor.

When purchasing promotional products to hand out to customers and clients, keep your choice classy and take into consideration how long people will keep the item with them. Promotional products are an effective way to increase brand visibility and boost sales at a practical cost. They continue to be part of an integrated marketing strategy for many different types of businesses and organizations.