You might think that it’s only your actual blog content that is going to get people to stop by and read, but images play a big role, too. They can help make your blog posts appear more professional and attractive, but that’s really only a small portion of their benefits.
For one thing, the images can drive traffic to your blog. People search for usable photos just about as often as they search for information online. When you post a photo and use your blogging tool to upload it with a title, relevant keywords and a caption, you’re creating another way for people to find you on search engines. This can encourage them to either read your blog content while they’re already found themselves on your site, or give you a link back if they decide to use your image on their own blog or site.
Of course, photo usage needs to be done carefully, or you might find yourself at the losing end of a lawsuit. Not all of the pictures you upload on your blog need to be yours, but these are the guidelines to follow before you put a picture on your post:
Of course, issues are not always preventable no matter how careful you are with your image use. I ran into a unique situation for the first time in my career. While profiling a business, I used their logo; only to be contacted later because an image that appeared on the logo didn’t belong to them. In a circumstance like this, the best bet is to apologize and pull the image from the blog.
Finding images just isn’t that hard, and it’s beneficial to your traffic if you do it right. So there’s no excuse not to have photos in most (if not all) of your blogs!
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