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Nordstrom sales of the Ivanka Trump line fell from $20.9 million in 2015 to $14.3 million in 2016, according to internal data obtained by the Wall Street Journal.

According to internal Nordstrom data obtained by the Wall Street Journal, sales of Ivanka Trump’s clothing line fell by 32% at Nordstrom in the last fiscal year.

As compared to the previous fiscal year, sales of footwear and apparel dropped by over 70% in the the second, third, and fourth weeks of October, WSJ reported.

According to the report, the significant decline in sales has since softened, now sitting at a year-to-year average of 26% for January.

A spokesperson for Ivanka Trump's brand told WSJ overall brand sales rose 21% in 2016, but did not provide further details.

Nordstrom sales of the Ivanka Trump line yielded $14.3 million in the fiscal year that ended in January, compared to $20.9 million the previous year. In 45 of 52 weeks, sales decreased, according to the report.

In contrast, Nordstrom's overall sales have increased, according to the report, growing 7.2% to $3.5 billion in the fiscal quarter that ended October 29, and 3% to $10.2 billion over the course of the nine-month period.

Spokespeople for Nordstrom and Ivanka Trump's brand did not immediately return request for comment.

Dennis Van Tine / Dennis Van Tine/STAR MAX/IPx

Nordstrom's announcement followed efforts by the #GrabYourWallet campaign to boycott companies the Trump family profits from, though the store has repeatedly stated the decision should not be misunderstood as “taking political position.”

“To reiterate what we’ve already shared when asked, we made this decision based on performance,” a Nordstrom spokesperson told BuzzFeed News on Wednesday.

“Over the past year and particularly in the last half of 2016, sales of the brand have steadily declined to the point where it didn’t make good business sense for us to continue with the line for now,” the spokesperson said.

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