Developing a working script is one of the essential elements of any health insurance telemarketing strategy. While many companies that provide telecommerce have scripts available its advised that you create your own script, at least as a reference so you are getting the qualified prospects you want. There are many reasons behind this including:
Even though it is important to use a script made just for you there are a number of approaches that can be used to enhance sales.
Here is a basic script outline you can follow:
Hi, This is NAME with XXX Insurance Company and we are a local health insurance broker here in your city and we specialize in saving individuals like you a lot of money and improve your medical coverage. With all of our plans you get to keep all your current doctors!
Rebuttals to common questions:
I just need to ask you a couple quick questions so we can make sure you are qualified and get you out the lowest rate quotes with the best coverage possible:
Thanks for your time. We’ll have one of our agents call you back with an updated health insurance quote, have a great day!
Once you have your script finished its not set in stone. It can require some changes based on the telemarketer’s feedback to get things running smoothly after the calls start to be made. Its also important to write rebuttals for frequently asked questions that callers might be asked.
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