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The department store announced it would stop selling her clothing line last week due to lagging sales.
A spokesperson for Nordstrom previously told BuzzFeed News the brand was cut due to lagging sales, saying the company carries “thousands of brands” and makes “buying decisions based on performance.”
“Each year we cut about 10% and refresh our assortment with about the same amount,” a Nordstrom spokesperson BuzzFeed News. “In this case, based on the brand’s performance we’ve decided not to buy it for this season.”
“The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016,” Rosemary K. Young, the brand’s Senior Director of Marketing, told BuzzFeed News.
“We believe that the strength of a brand is measured not only by the profits it generates, but the integrity it maintains. The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives,” she said.
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