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Eirik Refsdal / Via Flickr: eirikref

Uber has kicked off a brand new campaign in the Indian state of Karnataka, home to Bengaluru, often known as India’s Silicon Valley, to stop authorities from banning UberPOOL, the company’s carpooling service.

Twitter: @Uber_India

Last week, Karnataka’s Transport Department demanded that ride-hailing services like Uber and its Indian rival Ola stop carpooling services in the state since they violate an archaic clause in the country’s Motor Vehicles Act that does not allow cabs to pick up and drop multiple passengers before ending a single ride.

“When a rider chooses UberPOOL through our app, they consent to another person sharing the trip,” an Uber spokesperson told BuzzFeed News. “There is a clear understanding between all the riders on the trip and the driver that the trip and the vehicle will be shared. The app also identifies all the riders and the driver.”

The government gave Uber and Ola three days to stop carpooling services in Karnataka, but BuzzFeed News has confirmed that UberPOOL and Ola Share, Ola’s carpooling service, are still operational in Bengaluru.

Uber said that the company is engaging with the government to sort out the issue but declined to comment on whether it will actually halt carpooling services. Ola did not respond to BuzzFeed News’ question.

Uber’s campaign, which seeks 50,000 signatures to “support ride-sharing in Bangalore”, is the latest example of how the company aggressively rallies riders around its cause each time it bumps up against regulation in India, Uber’s most important market outside the United States.

Twitter: @Thilak

In December, India’s federal government released guidelines to regulate the country’s taxi industry, finally making ride-hailing apps like Uber and Ola, which had so far been operating in a regulatory gray zone, legal in the country. Despite the federal guidelines, however, each Indian state can still frame its own regulations around its taxi industry.

Carpooling is considered an important service in India’s congested cities. In Bengaluru, notorious for some of India’s worst traffic gridlocks, UberPOOL rides account for nearly a quarter of the company’s total rides, an Uber spokesperson told BuzzFeed News. Ola declined to break out carpooling numbers for its platform.

Since the Karnataka government’s order, both Uber and Ola have been aggressively touting statistics about how carpooling leads to reduced fuel consumption and carbon dioxide emissions.

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